My Shortlist

Your shortlisted jobs will appear here. To view your shortlist: Login Or Register

Date Added: Fri 24/12/2021

Marketing Manager

Cape Town, South Africa
Apply Now

Job Type: Permanent

Salary: 20000 - 50000 / monthly

ENVIRONMENT:  

As a fast-growing technology business in the Mobile VAS sector seeks a Marketing Manager to join it's tight knit team. The successful candidate requires a proven track record in ROI driven campaigns and extensive experience in funnel optimization. You must be able to entrench themselves in the core metrics of our business to help drive growth and optimise marketing spend across AVM, SMS & Digital (performance marketing)

DUTIES:

 

  • Grow subscriber base across all partner networks and products.
  • This is a data driven role, you will be working with our data team to improve targeting and CPAs on a daily basis.
  • Optimise expenditure to maximise ROI
  • Ongoing onboarding of new products to grow our product base and ensure we offer fresh and relevant content / services / products to our subscribers.
  • Document and improve our funnels on a granular level.
  • Analyse customer insights, billing insights and generally marketing performance data to build and execute effective marketing strategies.
  • Grow digital revenue across all active regions / networks, including the management and optimization of affiliate partners as well as paid digital acquisition channels.
  • Maintain all digital properties.
  • Build high performing marketing strategies across all channels (Direct Marketing and Performance Marketing)

 

Daily / Monthly responsibilities:

  • Create and A/B test scripts for AVM, SMS, Affiliate and Paid Media campaigns on an ongoing basis.  
  • Create and manage user journeys / story boards for products / service on all networks
  • Liaise with product owners, partners and networks to ensure all compliance is adhered to.
  • Work with the data / compliance team to ensure all marketing funnels / user journeys / scripts are POPIA compliant.
  • Work with BI team to produce Daily / Monthly reporting on key marketing performance metrics.
  • Work with the ops team to set up tests, campaigns and monitor performance.
  • End-End testing of new products / services.
  • Campaign Scheduling

 

REQUIREMENTS:  

 

  • At least 7-10 years relevant experience in a managerial role.
  • Analytical and performance driven
  • Solid understanding of digital marketing concepts and innovations.
  • Experience in ROI based marketing campaigns.
  • Excellent excel & reporting skills
  • Deep understanding of performance marketing
  • Deep understanding of the VAS or Gaming industry.
  • Understanding of Mobile Networking
Apply Now