About the role
Sales & Marketing is a centralised function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm's market strategy and in particular to ensure:We innovate every dayWe are inclusive by defaultWe deliver commercial impact with purposeWe tell stories that inspireWe're looking for a dynamic and commercial Senior Marketer to join our Tax Marketing team, at what is an exciting time of growth for our diverse, sizeable and fast evolving business. The Tax marketing team sits within the firm's Sales and Marketing function and is aligned to our Tax business which spans the Corporate Tax practice, People/HR Consulting and Legal Services. Our small senior team is responsible for the development and implementation of the marketing strategy which delivers on the Tax business strategy and the firm's growth priorities.We are focussed on driving sustainable and profitable growth as well as defining our brand within selected markets, segments and buyers.
Who we're looking for
The job holder will report to the Head of Tax Marketing and work alongside another Senior Marketing Manager. They will be responsible for overseeing the development and delivery of marketing activity across key areas of the Tax line of service, in conjunction with our Centre of Excellence technical marketing specialists (who have expertise in Campaign Management, Digital Marketing and Content & Thought Leadership). The role will require somebody to be confident with marketing strategy development, audience segmentation, customer journey mapping, channel and content management, analytics and ROI measurement.The role will be based in London, although a degree of flexibility in how, when and where we work is available to all employees.The jobholder will:provide expert advice and challenge to key stakeholders on the best approach, content and channel mix and is accountable for ensuring that quality and brand standards are exceeded;bring the client perspective and deliver the best of PwC to our key audiences;ensure that activity is in line with buyer needs, co-ordinated across the business and converted to opportunities for high value conversations;manage and collaborate effectively with teams of marketing professionals at all grades, who are assigned to deliver campaign elements;be accountable for, and have oversight of, the campaign budget to ensure all time and costs are directed in the most effective way;ensure that campaigns and activity are continuously improved and experience, information and knowledge are shared to build on our marketing capability building across Sales and Marketing;seek new ways of discovering fresh insight and new channels to market, to better engage with our audiences;define short and long-term ROI measures and take responsibility for evaluation and reporting on ROI for all activity;work effectively with other parts of Sales and Marketing - especially Business Development, Client Relationship Programmes and the firm's Communications teams; and support the Head of Tax Marketing to establish a high performing marketing team.Who we're looking for
The jobholder must possess excellent influencing and communication skills to have impact with senior stakeholders, as well as demonstrating a thorough understanding of the firm's commercial and strategic business drivers.A proven track record of delivering impactful, integrated marketing campaigns is essential. The successful candidate must be able to communicate key business messages to target audiences, through a range of platforms and channels. Experience of digital marketing and automation would be an advantage.The candidate must have strong analytical ability, and experience of capturing, analysing and delivering recommendations based on ROI data.The successful candidate will also have excellent facilitation skills to uncover fresh ideas and to shape campaigns.Skills & Experience RequiredA proven track record in the creation of B2B or B2C multi-channel marketing campaigns that have delivered commercial value.Excellent communication skills to lead a multidisciplinary team and agencies to deliver to campaign briefs.Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups.Ability to motivate and inspire teams through change and ambiguity.A sound business and commercial understanding as well as being risk aware.Strong influencing, negotiating and facilitation skills.A mind-set which demonstrates a comfort with testing, learning and optimising.A creative and innovative eye.Strong people management and coaching skills.An eye for emerging trends and a curious mind.
Role: Senior Marketing Manager - Tax Team
Job Type: Permanent
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