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Date Added: Fri 26/05/2023

Marketing Automation Executive

Hinckley, LE10, UK
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Job Type: Permanent, FullTime

Salary: £28000 - £30000/annum


We are currently seeking to appoint a Marketing Automation Exec to join a growing and vibrant marketing team, working in lovely offices in based Hinckley. With fantastic office perks, we're the perfect place for high achievers to grow and thrive.

We're looking for a hard-working and self-motivated person to deliver multiple automation campaigns across our group companies to prospects and clients. The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals

Day-To-Day Responsibilities as a Marketing Automation Executive:

Use Marketo to implement new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content)
Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel
Implement A/B testing campaigns to identify the best performing setups
Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team
Integrating and managing relevant third-party softwares (e.g. GotoWebinar) with Marketo
Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention
Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using Marketo's analytics suite to report on the effectiveness of our marketing campaigns
Routinely audit the lead database to ensure data is high quality, and to ensure we remain compliant
Help implement new product features to enhance Marketo's functionality
Working collaboratively with other departments to ensure automated campaigns achieve company goals

Mandatory Skills:

Experience using Marketo - marketing automation software
Experience with Salesforce CRM software
Strong email marketing and campaign experience
Strong communication skills
Analytical and detail orientated
Excellent time management, and ability to meet deadlines

Desirable Skills:

Experience in a B2B marketing role

P(phone number removed)CCR5

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