Area Sales Manager
Location: Bedfordshire (Field-Based)
Salary: £40,000 - £45,000

Are you an experienced technical sales professional with a strong background in castings? Our client, a well-established engineering manufacturer in Bedfordshire, is seeking an Area Sales Manager to drive growth across an established customer base while developing new business opportunities in key industrial markets.

The Role

As Area Sales Manager, you will be responsible for managing and growing accounts across your region, promoting a range of high-integrity cast components to customers in sectors such as automotive, defence, rail, oil & gas, and general engineering. This is a field-based role requiring regular client visits, technical discussions, and the ability to understand and interpret complex engineering requirements.

Key Responsibilities

Manage and grow an established portfolio of customers across the region

Identify and develop new business opportunities within relevant market sectors

Provide technical support and product knowledge during customer meetings

Prepare and deliver quotations, proposals and presentations

Work closely with internal engineering, quality and production teams

Maintain accurate CRM records, forecasts and sales reports

Represent the company at trade shows, exhibitions and customer site visits

Requirements

Minimum 5 years' technical sales experience within the castings industry

Strong understanding of casting processes (investment, sand, die, or precision castings)

Proven track record in business development and account management

Confident interpreting drawings and discussing engineering specifications

Excellent communication, negotiation and relationship-building skills

Strong commercial awareness with the ability to close deals effectively

Full UK driving licence (essential)

Self-motivated, target-driven and comfortable working remotely

Willingness to travel regularly across the region and occasionally nationwide

Benefits

Competitive salary of £40,000 - £45,000

Performance-related bonus

Pension scheme

25 days holiday + bank holidays

Career progression within a growing engineering business

WR Engineering are the #1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide.

WR is acting as an Employment Agency in relation to this vacancy