Assistant Manager | Fashion & Accessories | Central London | £25,000+ Bonus

Are you a confident retail leader who thrives in bold, expressive environments? Ready to take ownership of a store that celebrates individuality, creativity, and self-expression?

We're looking for an Assistant Manager to join a flagship boutique, representing a well-established lifestyle brand with a strong trading history. This is a unique opportunity to be part of a business that empowers people to embrace who they are without apology.

Positivity, inclusivity, and creativity is championed, creating a space where both customers and teams feel confident, respected, and inspired.

About the Role

As Assistant Manager, you'll work closely with the Store Manager to support the day-to-day running of a newly expanded flagship store, helping to deliver an exceptional, judgement-free customer experience.

This boutique offers a curated mix of fashion products alongside niche and personal products. You'll be someone who is not only comfortable in this space, but genuinely passionate about representing it with confidence, professionalism, and authenticity.

You'll play a key role in shaping the store's identity, positioning it as a go-to destination in London for alternative fashion and lifestyle retail.

Key Responsibilities

Support the Store Manager in leading and motivating the team

Deliver outstanding, inclusive customer service at all times

Assist with day-to-day store operations and commercial performance

Build strong relationships with customers through a personalised approach

Support stock management, deliveries, and inventory control

Maintain high visual merchandising standards across the store

Assist with online order fulfilment and administrative tasks

Help create a safe, welcoming, and well-presented store environment

Support in planning in-store events and community engagement initiatives

Contribute to local marketing and social media activity

What We're Looking For

Previous experience as an Assistant Manager or in a supervisory retail role

A confident communicator, comfortable working within an adult lifestyle environment

Passion for delivering exceptional, inclusive customer experiences

A proactive, hands-on approach with strong organisational skills

A creative mindset with an eye for detail and presentation

A team player who thrives in a fast-paced, customer-focused setting

This is more than just a retail role; it's an opportunity for an Assistant Manager to grow within a brand that celebrates self-expression and builds genuine customer connections.

Ready to take the next step in your retail career? Apply now.

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