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Date Added: Wed 14/09/2022

Marketing Manager

Leeds, UK
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Company: POST RECRUITMENT LTD

Job Type: Permanent, FullTime

Salary: £32,000 - £38,000 per annum

POST Recruitment are recruiting for a Marketing Manager to join our client, a leading design-led manufacturer and distributor based in Leeds.

We are seeking an enthusiastic and capable Marketing Manager to drive marketing activity in line with the business growth objectives. This is a great opportunity for a confident, creative and commercially minded Marketing Manager looking to join a growing company at a critical period.

Responsibilities:

  • Partner with MD, sales director and commercial director to develop and implement a marketing strategy in line with business’ goals.
  • Manage and develop our product marketing data to enable seamless integration into our online customers websites.
  • Work with the Directors to target product opportunities within our customer base and develop product proposals to suit individual customer needs
  • Partner with Commercial Director to deliver a lead generation strategy and identify tool kit required from marketing to deliver results.
  • Own all marketing content, tools and be an integral part of ideas generating for new campaigns to engage customers. Work with the relevant teams to create compelling campaigns and content relevant in multiple formats (utilize external resources as required).
  • Manage and develop a marketing team as the business grows. This is a great opportunity to identify what the business needs in today’s marketplace to maintain its market leading edge, and recruit accordingly to deliver against the marketing goals. In the interim this will mean getting stuck in and delivering some tasks yourself or outsourcing to existing marketing agency / team members.
  • Ensure the day to day activities are completed in line with the agreed plan & project management tools
  • Act as our brand custodian internally and externally, and evolve the brand as required
  • Management of trade shows
  • Work & manage appropriate external agencies- digital, graphic designer, assets etc
  • Communicate effectively with management and raise any red flags with alternative solutions
  • Monitor and measure the success and ROI of content and campaigns
  • Track leads alongside sales through the sales/project cycle and analyse conversion rates.
  • Act as marketing voice at the table in a credible and considered fashion
  • Approve content & copy where appropriate to ensure no bottlenecks.
  • Positively represent the company, developing relationships & communicating updates with the appropriate stakeholders internally and externally

Your Experience:

  • Experience in a similar role with a marketing related degree or equivalent qualification is beneficial.
  • Experience within the manufacturing industry, or similar, would be an advantage but, again, is not essential.
  • Delivering tools & content strategy in line with business goals, specifically to drive leads.
  • Use of CMS software & understanding of marketing automation practises.
  • Previously worked in B2B business; ideally an agency, or another fast-paced organization with critical lead-times.
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