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DATE ADDED: Thu 05/12/2019

Head Of Marketing And Media Strategy

Walton, NY, US
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COMPANY: POTENTIAL ENERGY COALITION

JOB TYPE: Permanent, FullTime

Head of Marketing and Media Strategy Reports to the COO Potential Energy Coalition New York, NY Climate change is one of the most intractable challenges that civilization has ever faced: how to get people to care about climate change and take urgent action to address this existential threat. Potential Energy Coalition is taking on this challenge by tapping the best minds in marketing, media and creative to change attitudes and beliefs and motivate substantive action on climate change. To do so, we are building an industry-wide marketing capability, driven by insights and supported by a coalition of the very best talent in academia and industry, to launch and support campaigns about this issue. The Head of Marketing and Media Strategy role is essential to the mission and success of Potential Energy. This person will leverage marketing and media savvy to help launch breakthrough campaigns that change how Americans view and act on the climate crisis. Your role will be to work closely with our creative teams to develop innovative communications plans, oversee media planning and buying and manage campaign execution. Potential Energy is looking for a right brain/left brain leader who is equal parts creatively and operationally oriented with particular depth in digital, social and analytically driven marketing. You are a strong strategic thinker – with a bias for action. You have the experience to deploy the most advanced marketing and media approaches, the leadership skills to influence our strategic and creative direction and the curiosity and humility to try and crack one of the hardest and most important communications problems we will ever face. Major Responsibilities Potential Energy is looking for someone who can plan and manage highly innovative campaigns, and also build a durable capability for the long term: Develop breakthrough communications strategies . Develop bold new media strategies that reframe the climate challenge. Design 360° campaigns to engage audiences across online and offline communications, PR, events/experiential and local grassroots activations. Manage campaign development and execution . Oversee relationship with media agencies focused on audience creation, media planning, media buying, campaign trafficking and in-flight optimization. Partner closely with PR, media, influencer marketing, event, and grassroots organizations to ensure strategic alignment and coordinated execution. Work with analytics partners to measure program effectiveness. Build state-of-the-art marketing capabilities. Deploy best-in-class marketing and media capabilities to develop and execute campaigns across channels. This includes campaign development tools and processes, digital asset management, and integrated campaign reporting tools. Work in partnership with Potential Energy leadership to build relationships with leading players in the sector to ensure Potential Energy is at the forefront of innovation. Ideal Skills and Experience A digitally savvy marketer, media strategist or communications planner with 10 years of experience. Bachelor’s degree; an advanced degree is preferred. A background in consumer marketing or social advocacy is particularly desirable. Strong understanding how consumers interact with digital technologies, content and media. Significant executional experience with digital, social and TV campaigns. Significant experience overseeing media planning, buying, execution and measurement. Critical Competencies for Success Entrepreneurial with a ‘can do’ attitude Strong strategic and creative thinker – with a bias for action Highly intellectually curious Strong collaborator and influencer Excellent verbal and written communication skills Organized and efficient time manager Maintains a reputation for the highest integrity and ethics Persuasive and highly polished executive presentation skills Potential Energy Coalition is a project of Windward Fund, a 501(c)3 organization.
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