Category Marketing Manager

* Own an assigned Category Strategy, leading the development, socialisation, and implementation. Keeping it live, dynamic, and stretching.

1. Role Key Accountabilities

· Be the voice of the shopper & consumer via effective use of market data, insight & trends.

· Develop, and implement shopper & consumer led category plans to support delivery of commercial, and customer objectives.

· Create and deliver compelling selling stories for FFG products in conjunction with Sales, Marketing and Development Teams.

· Develop category plans to drive our Branded portfolio.

· Build positive relationships with external & internal stakeholders.

· Attend customer meetings to present latest category, market, and shopper data & insights.

2. Knowledge, Skills and Experience

Essential:

2+ years in a customer facing FMCG Customer Marketing/Category Management (ideally with Major Multiples)

• Experience of using key category management tools - e.g. EPOS & panel data, shopper & consumer insight, range management, space planning/merchandising
• Commercial insight & acumen - build/adapt customer/category plans to meet & exceed commercial objectives
• Able to present category information in a clear & confident way to all audiences
• Strong communication skills
• Ability to interpret multiple data and insight sources to solve problems effectively
• Ability to work on own initiative and also as part of a team
• P&L understanding
• Strong attention to detail
• MS Office skills (Powerpoint & Excel)
• Educated to Degree level
• Full clean driving license

Desirable:

• Bakery Category experience
• Experience of using retailer loyalty card data platforms