PPC Manager

Hybrid - based in Gateshead
Full-Time | Permanent
Competitive Salary + Excellent Benefits

Are you a results-driven PPC expert looking to take full ownership of high-impact campaigns? Join a forward-thinking, high-growth organisation where your strategic thinking and optimisation skills will directly influence business performance.

My client is on the hunt for a PPC Manager who thrives in fast-paced environments, enjoys digging into data, and is eager to lead on the planning, execution and optimisation of Paid Search campaigns across Google and Bing.

This is a fantastic opportunity to step into a pivotal role within a collaborative marketing team, with full visibility of your contribution to traffic, leads, and ROI.

Responsibilities - PPC Manager

* Strategising, managing, and optimising Paid Search campaigns across Google Ads and Microsoft Ads.

* Conducting keyword research, refining audience targeting, and writing compelling ad copy to boost performance.

* Monitoring and reporting on campaign metrics, identifying areas to increase CTR, conversion, and ROI.

* Managing budgets effectively to maximise results from every pound spent.

* Collaborating with SEO and marketing teams to develop cross-channel strategies and best practices.

* A/B testing ad creatives and landing pages to continually enhance results.

* Keeping up to date with platform updates, trends, and best practices

Skills Required - PPC Manager

* Hands-on experience managing PPC campaigns in Google Ads, Bing Ads, and ideally SA360.

* Confident handling large budgets and driving tangible results in competitive industries such as automotive or retail.

* Strong working knowledge of GA4, Google Tag Manager, and Google Merchant Centre.

* Solid Excel/reporting skills (pivot tables, VLOOKUPs), plus experience with platforms like Looker Studio.

* Analytical mindset and a keen eye for performance insights and trends.

* Experience with shopping campaigns and familiarity with automotive inventory platforms (e.g. VDPs) is a plus.

* Proactive, detail-oriented, and comfortable juggling multiple campaigns at once