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Date Added: Tue 27/10/2020

Group Marketing And Business Development Manager

Middlesbrough, UK
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Job Type: Permanent

Salary: £38000 - £40000 / annually

A fantastic opportunity for a Group Marketing & Business Development Manager to join the Middlesbrough office of Watson Woodhouse law firm. In this newly-created role, the Group Marketing & Business Development Manager will provide support to the two group law firms; Watson Woodhouse & Macks Solicitors. Whilst based at Watson Woodhouse in Middlesbrough the Group Marketing and Business Development Manager will work across multiple locations and offices and across the full spectrum of marketing activities. The Group Marketing and Business Development Manager will be responsible for managing a business support team as well as a marketing team and will report to the CEO.

 Role Requirements


  • Degree Educated
  • A professional marketing qualification is desirable (CIM, IDM, DMI)


  • Management & Leadership
  • Process and Data Driven
  • Database Management
  • Digital and integrated Marketing
  • Strategy & Planning
  • Tactics Execution

Role Responsibilities

  • Manage a team of marketers and business support staff
  • Manage Marketing and Business Development budgets in line with ROI across all areas
  • Source and manage relationships with external agencies in support of the marketing and business development function
  • Coordinate and produce RFP responses and pitch materials
  • Align marketing activity to the business's strategic goals, create and manage a strategic marketing plan and deliver key objectives
  • Create, manage, edit, revise and proof marketing materials
  • Develop the firm's client targeting efforts and support regional cross-sell initiatives
  • Manage and direct all PR including recommending community involvement and charitable contributions.
  • Develop, improve and maintain the firm's image with clients, press, staff and partners.
  • Assists staff member in the manifestation of the firm image across all client touchpoints
  • Maintain and manage marketing supplies/brochures as needed for the offices
  • Coordinate strategic and logistical tasks associated with marketing events
  • Respond to marketing requests for information, logos, pictures and general marketing collateral
  • Serve as the primary Marketing Department contact for the offices and collaborate as appropriate with solicitors, heads of department and stakeholders
  • Developing new opportunities for growth in new sectors for the firm fully exploring and capturing future opportunities
  • Develop understanding of the customer lifecycle throughout the business within the marketing team and across all departments ensuring all opportunities for growth with current customers are maximised
  • Develop initiatives to ensure current relationships with clients are maintained and maximised
  • Implement, maintain, and manage a CRM system of current, former, and potential clients to receive newsletters, announcements, client surveys and other promotional materials
  • Track outputs and use regular KPI reporting across all Marketing and Business Development areas
  • Report to CEO on performance, delivery, strategy, market trends and KPI's
  • Manage client records and maximise relationships and marketing opportunities
  • Manage all group internal coms, develop and maintain the intranet system
  • Display strong marketing management skills across websites, social, digital advertising as well as traditional marketing ensuing an omni-channel brand presence and seamless integration across marketing channels
  • Provide marketing support to satellite offices enabling their growth in the market place
  • Create and ma
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