Description

* Location: Based in Hereford or Meriden, West Midlands (with travel between sites)

* Salary: Circa £60,000 + Profit-Related Bonus

* Hours: Full-Time, 40 hours/week

* Benefits: 25 days holiday + your birthday off, free parking, access to modern facilities (innovation rooms, refreshment areas), training support, and a collaborative, agile work environment.

About the Opportunity

This is a rare and exciting opportunity to take full ownership of the marketing function for two innovative businesses within a growing group, each with a unique market proposition. You'll lead the marketing strategy across two fire protection and safety product companies, each with a strong growth trajectory and distinct audiences.

Working closely with senior leadership, you'll drive brand awareness, educate the market, and build full-funnel marketing strategies that support commercial growth, customer engagement, and industry influence.

What You'll Be Doing

* Develop and execute a group-wide marketing strategy grounded in the AIDA model to generate leads and drive demand.

* Own and optimise the digital presence across websites, SEO/SEM, email marketing, and social media platforms.

* Lead branding initiatives, manage internal and external messaging, and oversee consistent visual identity.

* Manage external agencies and internal marketing support staff, ensuring effective collaboration and measurable results.

* Create compelling marketing campaigns, content, and sales tools aligned with technical teams and commercial goals.

* Plan and deliver trade shows, launch events, and exhibitions to strengthen industry positioning.

* Define and track KPIs, providing performance reports and ROI insights to senior leadership.

* Ensure marketing materials meet regulatory standards and support customer onboarding, training, and feedback processes.

* Monitor competitor activity and market trends to keep the strategy fresh and commercially relevant.

Requirements

What We're Looking For

* 7+ years of hands-on marketing experience, ideally within fire safety, security, or building systems.

* Proven ability to lead demand-generation strategies and brand growth campaigns.

* Strong commercial awareness and experience working closely with sales teams.

* Competency in marketing tools and platforms (CRM, email automation, analytics, CMS).

* Confident communicator with strong project management and leadership skills.

* Experience working in agile, fast-paced environments with cross-functional teams.

* A strategic mindset, but not afraid to roll up your sleeves and get hands-on.

Why Apply?

This role offers autonomy, visibility, and the chance to make a tangible impact in a business poised for growth. You'll have the platform, support, and flexibility to bring fresh ideas to the table while developing a marketing team around you.

Interested?
Apply now for a confidential conversation and take the next step in your marketing leadership career