Marketing Coordinator B2C (Specialising in eCommerce)

£28-£38k

Redditch

About Us: My client is a leading name in the cycling industry, dedicated to providing high-quality bikes, accessories, and cycling gear to enthusiasts and professionals alike. We are seeking a proactive and detail-oriented Marketing Coordinator with a specialisation in eCommerce to join our dynamic team. If you have a passion for cycling and a proven track record in driving online sales, we would love to hear from you.

Job Description:

The Marketing Coordinator (Specialising in eCommerce) will be responsible for planning, executing, and optimising online marketing campaigns to drive traffic, engagement, and sales through our eCommerce platform. This role requires a creative and analytical mindset to effectively manage our digital presence and ensure our brand's growth in the online cycling market.

Key Responsibilities:

• Develop and implement eCommerce marketing strategies to increase online sales and enhance customer experience within the cycling community.
• Coordinate and manage all online marketing activities, including SEO, PPC, email marketing, social media, and affiliate marketing tailored to cycling enthusiasts.
• Monitor and analyse website performance and user behaviour using tools such as Google Analytics, and provide actionable insights to improve conversion rates and user experience.
• Manage and optimise product listings, descriptions, and images to ensure they are SEO-friendly and aligned with brand guidelines and cycling industry trends.
• Collaborate with the design and content teams to create compelling marketing materials and campaigns that resonate with cycling enthusiasts.
• Conduct market research to identify new trends, opportunities, and competitive strategies in the eCommerce cycling space.
• Assist in the development and execution of promotional campaigns, including seasonal sales, product launches, and special events relevant to the cycling industry.
• Maintain and update the eCommerce website, ensuring all content is accurate, up-to-date, and reflective of current promotions and new product arrivals
• Coordinate with external partners and agencies to maximise marketing efforts and achieve business objectives
• Prepare regular reports on the performance of eCommerce marketing campaigns and present findings to the management team.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 2 years of experience in digital marketing, with a focus on eCommerce.
• Proficiency in eCommerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads)
• Strong understanding of SEO, SEM, email marketing, and social media marketing strategies.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Creative thinking and problem-solving abilities
• Knowledge of HTML/CSS is a plus.
• Passion for cycling and a good understanding of the cycling industry is highly desirable.

Benefits:

• Competitive salary
• Opportunities for professional development and career growth.
• Flexible working hours and the possibility of hybrid work.
• A vibrant and inclusive work environment.
• Discounts on products.