Digital Marketing Executive

West Midlands - Hybrid

£40,000-£50,000 DOE

Permanent

We are recruiting on behalf of our client for a Digital Marketing Executive to take ownership of paid media activity and drive performance across a rapidly growing eCommerce platform.

This Digital Marketing Executive role offers the opportunity to rebuild and optimise PPC campaigns, take full ownership of paid media activity, and contribute to a wider digital transformation programme. With significant investment being made into digital capabilities, our client is looking for a commercially minded marketer who can help improve performance and unlock further growth.

The successful candidate will work closely with the Ecommerce Manager, CRM & Marketing team, and Digital Design function, helping to shape how paid media supports both B2B and consumer growth.

The Role:

This is a hands-on role focused on managing and improving paid media performance across a range of channels.

Key responsibilities include:

• Taking ownership of PPC campaigns, particularly Google Ads, including rebuilding and optimising existing accounts.
• Managing and optimising campaigns across paid search, shopping, display, remarketing, and paid social channels.
• Developing effective audience targeting strategies to reach both B2B and consumer audiences.
• Analysing campaign performance and continuously improving ROAS, CTR, CPA, and conversion rates.
• Managing advertising budgets to ensure spend is delivering strong commercial return.
• Working closely with internal teams across eCommerce, CRM, marketing, and design to align campaigns with wider digital strategy.
• Monitoring competitor activity and identifying new opportunities to strengthen paid media performance.

About You:

To succeed in this role, you will be a commercially minded marketer who enjoys analysing performance data and improving campaign results.

• Experience working as a PPC Specialist, Paid Search Analyst, Digital Marketing Executive or eCommerce Marketing Executive.

• Strong hands-on experience managing Google Ads and PPC campaigns

• Experience optimising paid media to deliver measurable commercial growth

• A strong analytical mindset and ability to turn data into actionable insights

• Experience working across multiple paid channels within a performance-driven environment.

This is an excellent opportunity for a Digital Marketing Executive looking to take greater ownership of paid media strategy within a growing digital function. The role offers the chance to work on a large-scale eCommerce platform while supporting a business with ambitious digital growth plans. You will play an important part in a wider digital transformation programme, helping to optimise PPC performance and drive measurable results. Working closely with a collaborative marketing team, you will have the opportunity to shape paid media activity and contribute to the continued growth of the digital channel.

If this Digital Marketing Executive opportunity sounds like the perfect next step in your career, apply today or email for more information.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates