Our client is seeking a Channel Marketing Manager to manage B2B strategy and execution for the full marketing mix across trade channels, focusing on growth in the electrical and plumbing sectors. The role blends strategic planning with hands-on delivery, including installer engagement, PR and overseeing a loyalty programme.

Client Details

A leading provider of smart heating, renewable energy, and climate control solutions, this company delivers innovative products across residential and commercial sectors. It also holds strong global positions in home appliances and ventilation technologies.

Description

Key Responsibilities:

Develop and execute targeted marketing strategies tailored to trade and distribution partners in the electrical and plumbing sectors
Lead the evolution of a national installer loyalty program, deepening engagement with skilled tradespeople and enhancing brand advocacy
Work cross-functionally to uncover new opportunities, ensuring marketing efforts align with wider business priorities
Lead PR initiatives for trade audiences, maximising visibility and strengthening brand reputation across earned media channels
Create and deliver marketing assets that support product campaigns and ensure consistent brand messaging across all touchpoints
Manage the trade marketing budget, driving efficiency and strong ROI across all activity
Increase brand awareness and customer engagement across multiple product categories, ensuring clarity and consistency in positioning
Design and roll out integrated campaigns that drive sales and deepen market penetration in core segments
Collaborate with internal stakeholders to evaluate campaign performance and refine strategies based on insights and KPIs
Liaise with external agencies, suppliers, and partners to support campaign execution and creative development
Keep pace with developments in the heating, ventilation, and renewable sectors, incorporating emerging trends into marketing plans
Support broader business goals by contributing to additional projects and responsibilities as required

Profile

Comfortable operating in a dynamic, fast-paced environment with shifting priorities
Solid B2B marketing background, with hands-on experience across the full marketing mix
Strong strategic mindset combined with practical execution skills across digital and traditional channels
Previous involvement in managing or supporting loyalty or engagement programmes within a trade or professional audience
Skilled at collaborating across teams, particularly with sales, product, and cross-functional stakeholders, to align marketing with business objectives
Proven ability to manage marketing budgets and prioritise resources effectively
Excellent written and verbal communication skills, with the ability to craft compelling messaging for a range of audiences
Experience in leading PR initiatives and producing relevant content to support brand visibility
Strong interpersonal and influencing abilities, with a track record of building and maintaining stakeholder relationships

Job Offer

Annual Salary £50,000
Pension Scheme
Cash Plan Health Insurance
Hybrid Working - 3 Days Office Based