Regional Marketing Director

Hybrid (Darlington) | High‑Growth Tech Scale‑Up

A rapidly scaling technology company is searching for a bold, commercially minded Regional Marketing Director to lead marketing across the UK and EU. If you're a strategic, data‑driven leader who knows how to build pipeline, elevate brand, and inspire high‑performing teams this is your opportunity to make a genuine industry‑level impact.

The Opportunity

You'll take ownership of the full regional marketing function during a major growth phase. Working closely with the CRO and senior leadership, you'll build a unified marketing engine that drives predictable pipeline, accelerates revenue, and positions the business as the premium category leader in AI‑powered safety and operational intelligence.

This role is perfect for someone who thrives in fast‑moving environments and loves turning strategy into results.

What You'll Lead

Regional Strategy & Growth

* Own the regional marketing strategy across the UK and EU

* Build integrated campaigns across digital, demand gen, brand, content, PR, and field marketing

* Localise messaging for key markets while keeping the brand sharp and consistent

Pipeline, Revenue & Demand Engine

* Partner with the CRO and Sales leaders to deliver predictable pipeline

* Build a high‑performing demand engine using paid, organic, social, video, and ABM/ABX

* Identify pipeline gaps and deploy targeted campaigns to accelerate deals

Brand, Narrative & Category Leadership

* Lead a bold brand repositioning strategy

* Craft messaging around safety, intelligence, automation, and predictive insights

* Ensure a standout, differentiated story across all markets and channels

Content, Video & Social

* Drive a high‑impact content and video strategy

* Coach a talented content/video lead to deliver industry‑defining creative

* Supercharge social presence, especially LinkedIn and YouTube

Digital, Performance & Analytics

* Oversee SEO, GEO, paid search, paid social, and digital performance

* Build dashboards tracking CAC, CPL, ROAS, pipeline contribution, and social growth

* Report on KPIs and deliver forecasting to senior leadership

Events, Partnerships & Field Marketing

* Build a strong presence at major industry events

* Support strategic partnerships across OEMs, telematics, associations, and integrators

* Align events with ABM and sales priorities

Team Leadership

* Support and develop a multi‑disciplinary regional marketing team

* Build a culture of clarity, creativity, accountability, and data‑driven decision‑making

* Shape future team structure across demand gen, digital, content, and product marketing

What You Bring

* B2B marketing leadership experience (SaaS, telematics, fleet tech, logistics, AI, mobility ideal)

* Experience scaling marketing across Europe and/or North America

* Strong pipeline ownership and demand generation expertise

* Deep knowledge of digital, ABM/ABX, social growth, and brand strategy

* Experience leading creative and performance teams

* Confident influencing C‑suite and cross‑functional leaders

* Data‑driven mindset with strong analytical skills

* Scale‑up experience is a strong advantage