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Date Added: Thu 21/04/2022

Digital Marketing Executive

Bradford, UK
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Job Type: Permanent, FullTime

Salary: £35000/annum benefits

Digital Marketing Executive

Salary circa £35k dependent on skills and experience + benefits

Based Bradford /home - hybrid working considered - must live within a commutable distance

Full time Permanent role - free on-site parking

We are looking for an experienced hands-on Digital Marketing Executive with a solid track record of success in the B2B services sector, capable of initiating and delivering digital marketing optimisations.

Refreshment Systems Ltd (RSL) operates in a very competitive environment - offering vending and other refreshment solutions to organisations throughout the UK.  In order to significantly improve our digital presence and achieve our targets for lead generation, customer acquisition and retention we need a pair of safe and knowledgeable hands to plan, direct and manage all digital activity.

Reporting to the Commercial Director you will head up a small team of internal staff/freelancers responsible for the overall digital marketing and promotion of our business and also be responsible for any associated agency spend.

You will be a B2B digital all-rounder with at least 3 years' experience working with SEO, PPC social media and CRM systems. You should also have had budget responsibility.

Responsibilities but not limited to: -

Realize SEO strategy through active involvement in all areas (keyword selection, image optimisation) etc
Create and manage social media and search engine campaigns (FB, LinkedIn, Twitter, Google Ads).
Analyse, Measure and report on performance of all digital marketing activity and campaigns and assess against goals (ROI and KPIs). 
Develop our CRM contact strategy with the commercial team to build integrated communications at all touch points and nurture leads through the marketing funnel to conversion
Direct in-house content writer/provide creative direction ensuring that our website, online PR, Blogs, Monthly / Quarterly newsletters are world class and offer something unique
Design and launch the digital marketing plan to support 5 year growth objectives
Bring fresh thinking and the desire to challenge: brainstorm new and creative growth strategies.
Essential Experience

Be eager to take on the responsibility for an SME's marketing budget and prove your value
Demonstrate clear passion for digital marketing and technology and be conversant with latest trends and best practices.
Show commercial drive - your analytical mindset and data driven thinking are your strengths and you are not satisfied until you see qualified results
Have an inquisitive personality with the confidence to challenge. We are looking for fresh and creative thinking
You are likely, but not necessarily if your experience is solid, to be educated to degree level (business/marketing/analytical subject) with an evident growth record in digital marketing. This role would suit someone who is keen to run “your own show” and be held accountable for the results of your efforts.

Benefits include: flexible working, 21 days holiday per year rising to 25, a birthday holiday, full industry and company induction, free parking
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