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DATE ADDED: Mon 24/09/2018

Sr. Mgr Social Media & Public Relations

Arlington, USA


Job Description


Do you want to work for a company that provides fun products to consumers? A company this is growing where YOU can make an impact on the business? Petmate provides an excellent employee experience, benefits and an opportunity for a career. As a smaller organization, you matter. We are looking for strong Sr. Mgr Social Media & Public Relations in Arlington, TX


Responsible for developing, implementing and overseeing annual B2B/BTC marketing and communications programs that effectively describe and promote the organization and its products throughout the year. Manages public relations, social media, and marketing campaigns. Works with sales, insights, and product development teams to create and execute channel specific support collateral. Sponsored event management and is also responsible for product donation programs

  • Manage and work directly with the public relations agency of record to develop a strategic public relations plan and supporting tactics to promote the company’s brands, products, and programs providing clear guidance

  • Vet all media relations opportunities and serve as company spokesperson as needed for print and broadcast media

  • Responsible for email marketing, and digital marketing messaging

  • Develop and manage the advertising plan for the year focusing on digital, social and print media

  • Manage the communications calendar and editorial calendars to ensure all opportunities and deadlines are met updating and reporting changes as appropriate

  • Review, write and edit marketing materials to ensure messaging and brand standards are met

  • Research and write educational content for corporate consumer website as needed

  • Work collaboratively with product development team spot trends and develop proactive media pitches based on product or industry news

  • Collaborate with the creative team on artwork, catalog and digital assets and review process

  • Strategize & plan each brand's social media calendar and strategy

  • Assure social media initiatives align with overall marketing plans, themes

  • Community management for all social platforms

  • Support content (video) creation, planning, and execution posting on all social platforms

  • Manage blogger network and outreach

  • Coordination of community outreach through in-kind donations and sponsorship if applicable. Evaluate donation requests and where applicable coordinate fulfillment

Essential Qualifications - Key Strengths

  • Bachelor’s degree in public relations, communications, marketing, or equivalent field

  • Five to Seven (5-7) years of experience developing and executing marketing communications plans for a CPG organization

  • Strategic and Creative Thinker: Experience in identifying target audiences, developing and executing digital campaigns that motivate and engage customers to action

  • Multi-Tasking: Strong organizational skills with demonstrated ability to manage multiple projects, meet deadlines and promote positive relations

  • Strong interpersonal skills, detail oriented and able to coordinate/manage multiple tasks simultaneously

  • An unmatched degree of integrity, with highly developed skills in fostering synergy, enthusiasm, optimism and energy in the workplace. Firm and decisive about the meeting, of deadlines, and goals a necessity

  • Ability to travel as needed

Benefits Offered: Medical, Dental, Vision, Life Insurance, 401K, College Tuition Reimbursement, 11 Holidays, and Vacation

Petmate is an Affirmative Action and Equal Opportunity Employer. Must pass-Pre-employment drug Screening and Background check.

Company Description
Petmate/Doskocil Mfg., Inc was founded in 1960 as an innovative manufacturer and supplier of crates and kennels used by the airline to transport pets. Today, doing business as Petmate, the company manufactures and distributes a wide range of pet products. Petmate provides an excellent employee experience, benefits and an opportunity for a career.

As a smaller organization, you matter!

Role: Sr. Mgr Social Media & Public Relations
Job Type:
Location: Arlington,

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