Do you want to work for a company that provides fun products to consumers? A company this is growing where YOU can make an impact on the business? Petmate provides an excellent employee experience, benefits and an opportunity for a career. As a smaller organization, you matter. We are looking for strong Sr. Mgr Social Media & Public Relations in Arlington, TX
Responsible for developing, implementing and overseeing annual B2B/BTC marketing and communications programs that effectively describe and promote the organization and its products throughout the year. Manages public relations, social media, and marketing campaigns. Works with sales, insights, and product development teams to create and execute channel specific support collateral. Sponsored event management and is also responsible for product donation programs
Manage and work directly with the public relations agency of record to develop a strategic public relations plan and supporting tactics to promote the company’s brands, products, and programs providing clear guidance
Vet all media relations opportunities and serve as company spokesperson as needed for print and broadcast media
Responsible for email marketing, and digital marketing messaging
Develop and manage the advertising plan for the year focusing on digital, social and print media
Manage the communications calendar and editorial calendars to ensure all opportunities and deadlines are met updating and reporting changes as appropriate
Review, write and edit marketing materials to ensure messaging and brand standards are met
Research and write educational content for corporate consumer website as needed
Work collaboratively with product development team spot trends and develop proactive media pitches based on product or industry news
Collaborate with the creative team on artwork, catalog and digital assets and review process
Strategize & plan each brand's social media calendar and strategy
Assure social media initiatives align with overall marketing plans, themes
Community management for all social platforms
Support content (video) creation, planning, and execution posting on all social platforms
Manage blogger network and outreach
Coordination of community outreach through in-kind donations and sponsorship if applicable. Evaluate donation requests and where applicable coordinate fulfillment
Essential Qualifications - Key Strengths
Bachelor’s degree in public relations, communications, marketing, or equivalent field
Five to Seven (5-7) years of experience developing and executing marketing communications plans for a CPG organization
Strategic and Creative Thinker: Experience in identifying target audiences, developing and executing digital campaigns that motivate and engage customers to action
Multi-Tasking: Strong organizational skills with demonstrated ability to manage multiple projects, meet deadlines and promote positive relations
Strong interpersonal skills, detail oriented and able to coordinate/manage multiple tasks simultaneously
An unmatched degree of integrity, with highly developed skills in fostering synergy, enthusiasm, optimism and energy in the workplace. Firm and decisive about the meeting, of deadlines, and goals a necessity
Ability to travel as needed
Benefits Offered: Medical, Dental, Vision, Life Insurance, 401K, College Tuition Reimbursement, 11 Holidays, and Vacation
Petmate is an Affirmative Action and Equal Opportunity Employer. Must pass-Pre-employment drug Screening and Background check.
Petmate/Doskocil Mfg., Inc was founded in 1960 as an innovative manufacturer and supplier of crates and kennels used by the airline to transport pets. Today, doing business as Petmate, the company manufactures and distributes a wide range of pet products. Petmate provides an excellent employee experience, benefits and an opportunity for a career.
As a smaller organization, you matter!
Role: Sr. Mgr Social Media & Public Relations
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