An opportunity to join a business based in South Manchester who are performing well and will be looking to expand their marketing function over the next 12-18 months (bringing resource back in house from external agencies).

Client Details

Greater Manchester based B2B Financial Services organisation showing year on year growth and ambitious plans for the rest of 2023.

Description

Key responsibilities of the Digital and Performance Marketing Manager:

Planning:

Create top-tier digital campaigns to reduce CPA and boost CTR
Collaborate with Marketing Director to set KPIs for substantial YoY digital growth.
Conduct competitor analysis and suggest improvements.
Plan, execute, and track marketing campaigns, producing performance reports.
Enhance online advertising, introduce new acquisition channels.
Lead A/B testing, introduce integrated reporting system.Campaign Management:

Develop dynamic advertising across current and new digital channels.
Collaborate with SEO Manager for website UX enhancements.
Research demographics for better user experience.
Manage all acquisition channels and CRM campaigns.Analysis:

Regularly report on KPIs, workload, and challenges.
Plan for peak trading months.
Manage digital budget to reduce acquisition cost.
Optimise on-page conversion metrics.Profile

The ideal Digital and Performance Marketing Manager:

Extensive digital marketing experience in lead generation.
Proficient in Google AdWords, Analytics, Facebook Business Manager, LinkedIn, CRM, and CMS systems.
5+ years' B2B digital marketing experience.
Strong understanding of social media and website metrics.
Have knowledge of SEO techniques
Experience working in B2B customer acquisition, financial services
This role requires someone to be mainly office based in South Manchester

Job Offer

The Digital and Performance Marketing Manager Offer:

Up to £70,000 + additional benefits