The District Manager provides overall leadership and direct supervision of approximately 6-8 Krystal restaurants to ensure that the Brand Vision, Mission and Promise is being delivered and that each Restaurant General Manager meets or exceeds the Annual Operating plan established for each of their restaurants. The District Manager accomplishes their objectives by role modeling Krystal’s Core Values and actively selects trains and develops their managerial employees daily to achieve key results in People, Customer, Sales and Profit.
Essential Duties and Responsibilities:
- Demonstrates the Krystal’s Core Values while building high performing Restaurant General Managers when selecting, training, retaining and recognizing A+ talent utilizing Krystal’s tools and processes.
- Identifies and develops a pipeline of talent through effective succession planning tools and best practices.
- Executes the Performance Management process consistently to ensure employees are set up for success and held accountable.
- Partners with the People Services Team to ensure all stores are maintaining legal compliance and being proactive in addressing employee relation needs in the market.
- Partners with the Training department to achieve at least one certified training unit in their area.
- Establishes plans to visits stores daily/weekly that involves setting priorities, managing details and carrying out effective coaching visits and providing recognition; working breakfast, lunch, dinner, late night and weekend.
- Drives customer-focused culture by serving as a role model in resolving serious customer issues and training managers to meet or exceed customer service standards.
- Coaches, drive excellence, recognize and hold their team accountable around core operational procedures through the use of the OSM and Company systems.
- Ensures that food safety standards are met in each unit supervised through direct observation as well as follow up on food safety audit results. Ensures that their management teams are properly trained through Servsafe, TAPS, or State approved equivalence.
- Ensures that restaurant level plans and marketing initiatives are in place and being implemented. Responsible for helping the General Manager execute local store marketing plans to drive year over year sales growth.
- Analyzes sales, labor, inventory and controllables on a continual basis and coaches RGMs to take specific corrective action to meet or achieve margin and sales growth targets.
- Conducts period business reviews and contact meetings regularly with the RGMs to build their capability to identify and drive tactics to close performance gaps.
- Ensures that each store is within compliance of Federal/State/Local requirements.
- Shares best demonstrated practices with their team and across the Company.
The above cited duties and responsibilities describe the general nature and level of work performed by people assigned to the job. They are not intended to be an exhaustive list of all the duties and responsibilities that an incumbent may be expected or asked to perform.
Education and Experience Requirements:
- College degree preferred and Servsafe Certification required.
- Minimum of seven to ten years’ experience in multi-unit management.
- Systems & Software - proficient level knowledge of Microsoft Office software applications.
- Must be willing to travel 50% to 75% of the time between assigned restaurants and meetings.
- Leadership- Communicates a vision and inspires motivation; engages with other (direct-reports and peers) in team process to solve problems; works to find a win/win resolution of differences; is aware of how management style impacts staff productivity and development; modifies leadership style to meet situational requirements and helps team stay focused on major goals while managing within a context of multiple directives.
- Financial Management- Demonstrates broad understanding of principles of financial management and marketing expertise necessary to ensure appropriate funding levels. Prepares, justifies, and/or administers the budget for the program area; uses cost-benefit thinking to set priorities; monitors expenditures in support of programs and policies. Identifies cost-effective approaches.
· Leveraging Diversity - Recruits, develops, and retains a diverse high quality workforce in an equitable manner. Leads and manages an inclusive workplace that maximizes the talents of each person to achieve sound business results. Respects, understands, values and seeks out individual differences to achieve the vision and mission of the organization. Develops and uses measures and rewards to hold self and others accountable for achieving results that embody the principles of diversity.
- Results Oriented- Influences events to achieve or exceed goals. Is dedicated to achieving outcomes without compromising core processes, values, or procedures. Conveys a sense of urgency to make things happen - wants results. Respects the need to balance short- and long-term goals. Have the energy / work ethic to maintain the pace required to produce company results.
- Problem Solving/Decision Making- Considers options and alternative courses of action to make rational and realistic decisions in a timely manner. Asks open-ended questions to gather information and listens carefully to response(s). Uses resources to gather collective ideas on issues to better arrive at a timely decision.
It was on October 11, 1932, when the nation’s first Krystal restaurant opened its doors on the corner of Seventh and Cherry Streets in downtown Chattanooga, Tennessee amid the harsh financial times of the Great Depression. Its founders, Rody Davenport Jr. and J. Glenn Sherrill, believed that despite the severe economic upheaval of the times, people would patronize a restaurant that was kept spotlessly clean, provided courteous service and offered a good meal at the lowest possible price. Proving this theory true, the restaurant’s first customer, French Jenkins, ordered six Krystals and a cup of coffee, all for the bargain price of 35 cents.
The restaurant became an overnight success with customers flocking to the small building to savor hot-off-the-grill Krystals and sip freshly brewed coffee from thick china mugs. Those not lucky enough to snag a seat would order sacks full of Krystals to take with them, making Krystal a pioneer in the business of good food “to go.”
Although its identity has always centered on the Famous Krystal, the company has remained at the forefront by being innovative, both in its menu and its operations. Beginning with the introduction of little square hamburgers and made-to-order breakfast, Krystal’s menu has evolved to offer customers a variety of unique items perfect any time of the day. Everything on Krystal’s menu fits with this brand positioning - product offerings that are served fresh, hot-off-the-grill and are distinctive in size and shape. Cheese Krystals, Krystal Sunrisers (small breakfast sandwiches), Krystal Chiks (small chicken sandwiches) and Pups (small hot dogs offered with chili and cheese) are just a few of the popular menu items that deliver on this promise.
Krystal also continues to expand its menu variety with breakthrough offerings, including Krystal’s Breakfast Scramblers line that takes traditional plate breakfasts and stacks them smartly in bowls to be conveniently enjoyed scrambled up or layer by layer. Two more popular menu expansions are Krystal MilkQuakes, real ice cream milkshakes made with premium, all-natural ingredients, and Krystal Freezes, the company’s frozen slush drink made from pure cane sugar and fruit flavorings.
On the technological front, the company has served up convenience to its customers by offering free Wi-Fi Internet access, launching its first “Krystal HotSpot” in early 2003 and becoming the largest provider of free Wi-Fi of any fast-food chain nationwide in 2005.
A passion that has been passed down from generation to generation, Krystal has become an experience that nearly every man, woman and child in the South has shared. As a result, many customers have “Krystal Stories” that directly relate to the company and its products. For years now, customers have been sharing their favorite memories by writing letters and sending emails to the company’s corporate office. Recognizing this passion, in 2004 Krystal began recognizing its most devoted customers by inducting them into the Krystal Lovers Hall of Fame. To commemorate the inductions, each inductee’s illustrated likeness is placed on more than one million of the restaurant’s famous Krystal Hamburger and Cheese Krystal Hamburger boxes and used in restaurants across the Southeast.
Krystal is also keeping an eye to the future as the company invests in new restaurant designs, develops new, unique menu items and expands into new markets across the South - upholding its legacy as a Southern icon by offering that one-of-a-kind taste and the personal connection you can’t find anywhere else.
Role: District Manager
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