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Date Added: Fri 04/06/2021

Director Of Growth Marketing

Boston, MA, US
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Company: MIGHTIER

Job Type: Permanent, FullTime

Job Description

Us in a nutshell

Mightier is a family-based program developed at Boston Childrens Hospital that empowers children to build emotional strength and supports the caregivers who love them. With Mightiers innovative game system, players are able to practice keeping their cool while playing fun, award-winning mobile games. Three clinical trials at Boston Children's Hospital, Harvard, and Mass General have shown Mightier works as well as medications. The program has served over 25,000 families with over 10 million games played. Our mission is to empower every child to build emotional strength.

Why is this role important?

We believe the best way to solve the access, stigma, and engagement problems in mental health is to give families direct access to an empowering, proven program. There are >20M+ kids struggling with ADHD and anxiety and millions more who could benefit from learning self-regulation to help them thrive in life.

Mightier is looking for a Director of Growth with a deep understanding of how to develop and execute sustainable levers of growth across channels for a fast-growing direct-to-consumer brand. Reporting to the CMO, this role will have the opportunity to optimize, expand and scale Mightiers paid and organic marketing channels to deliver the companys growth and ROI objectives.

Key Responsibilities

Meet or exceed quarterly goals for all paid and organic channels and ensure that the team has a robust strategy in place to deliver future results.

Lead acquisition efforts both hands-on and as a leader.

Develop channel strategies to exceed monthly, quarterly, and annual targets with an eye toward cost-efficient growth and improving LTV:CAC.

Create a culture of excellence and a clear system for tracking, reporting and sharing results.

Partner closely with other members of the marketing team to uncover insights and bring campaign creative to life for maximum relevance and impact.

Partner with the CMO on acquisition strategy, brand building and market positioning.

Help develop the marketing technology stack including demand generation, marketing automation, and analytics.

Work closely with CMO and analytics to optimize the attribution model and forecast, track, and report on results.

Requirements

  • 10-15+ years of DTC (and some healthcare) marketing experience, with expertise building and managing in-house, high-performance marketing channels, ideally having significantly scaled or managed a large budget across paid and organic channels.
  • 10+ years experience in DTC ecommerce, preferably at a high growth, early-stage company.
  • Deep performance marketing expertise, with a track record of successfully testing channels, scaling campaigns, and implementing a robust marketing strategy
  • Up-to-date background with paid and organic platforms (e.g. Facebook/Instagram, Snap, TikTok, YouTube, Google, Liveintent, Rokt, app stores, mobile ad networks, etc) and experience with offline (e.g. Podcast, audio, video) channels.
  • Experience managing the following marketing channels (sem, seo, paid social, organic social, display, affiliates, partnerships, sponsorships, referrals, and mai)
  • Extensive Marketing analytics skills and a high degree of proficiency with rigorous data tools
  • Data-driven decision making within imperfect or incomplete information environments
  • Strong leadership presence and ability to lead both directly and through influence to drive execution of a strategy in a complex organization with competing priorities

Apply Now