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Date Added: Thu 31/07/2025

Head Of Social & Content

Manchester, M1, UK
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Company: THE PORTFOLIO GROUP

Job Type: Permanent, Full Time

Salary: £70000 - £90000/annum + bonus (20%)

Are you ready to lead the social and content transformation for one of the UK's most recognisable entertainment brands?

We're looking for a strategic and creative Head of Social & Content to spearhead a major brand evolution.

This is a high-impact leadership role where you'll shape how a legacy brand shows up in culture - from the feeds to the headlines.

As our clients undergoes a bold repositioning, you'll take full ownership of content and social across all channels, leading a talented in-house team and agency partners to build a best-in-class content ecosystem.

You'll bring a strong point of view, an eye for cultural moments, and a passion for creating work that people want to talk about!

Day to Day

Develop and lead a channel-first social and content strategy aligned to new brand positioning and commercial goals
Define tone, voice, and visual identity across platforms and formats - ensuring consistency and cut-through
Drive engagement, reach, and performance across TikTok, Instagram, YouTube, X, Facebook, LinkedIn, and emerging channels
Oversee campaign and editorial calendars - from day-to-day content to major launches and partnerships
Guide the creation of compelling content: video, social-first storytelling, behind-the-scenes, editorial, influencer, and more
Manage and mentor a growing team of 15+ creatives, writers, social strategists, and community managers
Collaborate with stakeholders across marketing, CRM, SEO, product, and commercial teams to integrate content across the full customer journey
Stay on the pulse of social trends, platform updates, and audience behaviour - ensuring we lead, not follow
Own budgets, KPIs, and performance reporting - driving efficiency and strong return on investment

YOU?

8+ years of experience in content, social media, or brand communications, with at least 3 years in a senior leadership role
Proven experience developing high-impact social and content strategies for consumer-facing brands
A strong grasp of platform mechanics, audience growth, SEO, paid social, and creative storytelling
Experience managing and scaling teams, with a track record of building high-performance cultures
A strategic thinker with creative instincts - comfortable with both brand building and performance marketing
Skilled communicator and collaborator, able to influence stakeholders at every level
A passion for sport, entertainment, culture, and community-driven brand building
Experience in the gaming, sport, media, or entertainment industries
Campaign case studies that show innovation, cultural impact, or significant brand growth
Familiarity with tools like Sprinklr, Google Analytics, CMS platforms, and content reporting dashboards

This is a rare opportunity to play a central role in transforming a household brand.

You'll have the autonomy to set the vision, the backing to build a best-in-class team, and the platform to make work that defines the industry.

We're moving fast, thinking big, and creating content that puts the audience first.

If you're ready to be part of a brand reinvention with real creative ambition - we want to hear from you!

50126CC

INDMANS
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