Role Summary

Our client is seeking an experienced Head of Brand to lead the strategic direction, marketing campaigns, and overall brand identity. This senior role is responsible for shaping the brand, ensuring consistency across all channels, and driving innovative campaigns that inspire and engage.

Key Responsibilities

• Define and implement the brand vision, positioning, and strategy.

• Ensure brand consistency across all platforms, products, and communications.

• Identify opportunities to strengthen brand.

• Lead the planning and execution of integrated marketing campaigns.

• Oversee creative development, ensuring campaigns reflect brand values and fashion-forward aesthetics.

• Monitor performance metrics, analyse results, and optimize campaigns for maximum impact.

• Manage and mentor the brand marketing team, fostering creativity and accountability.

• Collaborate with the wider team to align brand initiatives with business goals.

• Build strong relationships with external agencies, influencers, and media partners.

• Conduct market research to stay ahead of fashion trends and consumer behavior.

• Drive innovation in brand storytelling and digital engagement.

• Champion new ideas that differentiate the brand in a competitive fashion landscape.

• Present campaign outcomes, insights, and recommendations to senior leadership.

• Track KPIs including engagement, conversion, and brand awareness.

WHO YOU ARE

• Experienced in leading cross-channel brand campaigns within a fashion, lifestyle, or beauty brand.

• Obsessed with creative storytelling, community, and emerging culture.

• Comfortable working in high-tempo environments with a strong sense of autonomy, ownership and team leadership.

• A natural communicator, someone who can rally teams around a vision and turn ideas into motion.

• Growth-oriented attitude, and an out the box thinker.

• 5+ years of experience in content/marketing + previous head of brand or similar experience.

• Fluency across social-first content.

• Strong 360 across creative marketing channels – driving the business forward.

Hybrid working

Salary open £doe