Digital Marketing Coordinator
Location: Tamworth
Salary: £30,000 - £32,000

About the Role:
The Digital Marketing Coordinator reports to the Senior Digital Marketing Executive and is part of an in-house team delivering Marketing, Communications, and Design services across a group of companies. This role is responsible for managing digital marketing content across social media platforms, email campaigns, and other digital activities. It includes content creation, campaign performance tracking, and cross-departmental coordination to align with product launches, promotions, and brand messaging.

Main Duties

Social Media Management

Create digital content for social media
Manage marketing photography library
Design artwork using Adobe Suite
Plan and produce Instagram Reels and TikTok videos
Ad hoc content creation
Assist in developing digital marketing plans and campaign schedules
Maintain and grow multiple social media channels using scheduling tools
Research and coordinate content for YouTube
Track campaign results and suggest improvements
Plan and run social media competitions
Support digital aspects of event implementation
Assist with PPC campaigns and influencer programs
Monitor and respond to online feedback and reviews

Email Campaigns

Create and manage third-party email campaigns
Liaise with suppliers for content
Design email content and structure
Monitor analytics and suggest improvements
Support internal email marketing efforts

Website Support

Monitor website content and coordinate with design and SEO teams
Upload marketing materials to portals
Support third-party website advertising

Cross-Departmental Collaboration

Work with other marketing teams to develop campaigns
Align digital activity with events and press
Coordinate with technical departments to meet business objectives

Additional Marketing Activities

Follow up on partnerships and competitions
Conduct competitor analysis and research
Track tasks using project management tools
Contribute to monthly digital reporting
Maintain accurate records across platforms
Ensure brand consistency in digital materials
Perform other tasks as required