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DATE ADDED: Tue 09/10/2018

Marketing Manager

Phoenix, USA
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COMPANY: CARL'S JR.

Job Description

We are a large franchise of Carl's Jr. and Hardee's with locations in 10 states. This is an exciting opportunity to join a fast growing company and be a part of a transformation that will drive growth and enable long term success!
KEY RESPONSIBILITIES:
Restaurant Support:
-Supports Hardee’s and Carl’s Jr. franchise locations in AZ, TX, IL, IN,
KY, TN, MO, MN, SD and ND in the roll-out of company, region-wide and restaurant
marketing programs. Assists in the development of effective and efficient procedures and
programs for local restaurant marketing. Gathers successful and innovative marketing
program ideas and works with restaurant management on program set-up and rollout.
Execution of Marketing Promotions:
-Assists Marketing Director in coordinating market-
wide or multi-restaurant event opportunities; ensures successful execution of marketing
events and/or major market event sponsorships
Restaurant Visits:
-Visits restaurants to fully understand the Marketing relationship with
Operations. Responsible for identifying marketing opportunities and areas where cross-
department collaborations can be improved at the restaurant level.
Local Restaurant Marketing Plans:
-Works closely with Restaurant Operations to plan, train
and implement LRM programs with the goals of growing brand loyalty, increasing traffic and
sales. This includes developing promotions, managing cross-department collaborations,
creating rollout materials, and applying best practices.
Restaurant Openings:
-Collaborates in the development and implementation of grand
opening programs. Attends grand opening events and assists the Marketing Director as
needed.
Analysis and Reporting
-Partners with Marketing Director to provide insight into market-
wide and Restaurant-level marketing activity and sales trends. Further provides analysis into
how sales have been affected by local restaurant marketing programs and overall restaurant
performance and makes recommendations. Analyzes and reports customer research,
current market conditions and competitor information.
Digital and Social Marketing:
-Lead content creation and implementation of social media
promotions and posts. Review and manage Google and Yelp pages for each restaurant.
Reports to Operation teams customer complaints and other restaurant issues.
OTHER:
-BS degree in Marketing preferred
-Overnight travel required up to 50%.
-3-5 Years’ Experience
-Knowledge of merchandising and promotions
-Excellent writing skills

 

Company Description
Starcorp is a successful franchisee of CKE with over 140 Carl Jr’s and Hardee’s. We have locations in Arizona, Texas and through out the Midwest. We are projected to open several more locations over the next year and have lots of opportunities for advancement. At Starcorp, we know it is our people that make it happen and we are always searching for individuals with a personal desire to achieve greatness.


Role: Marketing Manager
Job Type:
Location: Phoenix,

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