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Date Added: Wed 11/03/2026

Area Sales Manager - Midlands & East Of England

Cambridge, CB2, UK
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Company: HAYS BUSINESS SUPPORT

Job Type: Permanent, Full Time

Salary: £40000 - £50000/annum up to £50,000 + commission + car

Your new companyWe are a market‑leading international manufacturer of innovative electric heating solutions, dedicated to delivering efficient, sustainable and responsibly designed products across both national and global markets. With a strong reputation, long‑term stability and an environment that values respect, diversity and continuous professional development, this organisation offers an exciting opportunity for experienced sales professionals seeking long‑term growth.
This position will cover key strategic locations, ideally with the successful candidate residing in or around Cambridge or Peterborough.

Your new roleWe are currently looking for an Area Sales Manager to join our expanding UK sales team and drive business growth within your assigned region. This is a dynamic role with both strategic and hands‑on responsibilities, including:
Responsibilities

Maintain and increase sales through strong, positive customer relationships.
Execute the commercial strategy in alignment with company vision and long‑term goals.
Identify and expand business opportunities through multiple channels and routes to market.
Stay informed on product developments, market trends and competitor activity.
Achieve set regional sales targets and performance goals.
Provide exceptional service to existing customers, ensuring high levels of satisfaction and retention.
Deliver marketing campaigns and promotional initiatives when required.What you'll need to succeed

Minimum 3 years' sales management experience, ideally in a technical or product‑led environment.
Proven track record of exceeding sales targets and driving business growth.
Professional, proactive and self‑motivated approach to work.
Ability to work independently while also thriving within a strong team environment.
Legally able to travel within Europe and willing to stay away from home when required.
Desired Profile

Comfortable working towards clear objectives with strong initiative and ownership.
Strong customer orientation with a commitment to delivering high‑quality service.
Excellent communication and presentation skills, with the ability to influence and lead.
Effective persuasion and negotiation abilities; experience managing distributor clients is highly advantageous.
Prior experience working within wholesale channels and conducting frequent client visits is strongly valued.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at (url removed)
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