Head of Marketing – Wokingham – Perm - £50-65K

We are partnering with a leading UK B2B services provider, as it enters its next phase of commercial growth. They are seeking a Head of Marketing to transform marketing into a revenue-generating function. This role focuses on pipeline, performance, and measurable growth.

This is unique opportunity to have a central role in shaping commercial strategy and influencing market positioning and future growth of this well-established successful business, a marketeers dream , with a people focussed culture

The Role

Reporting to the Managing Director and leading a team of 7 you’ll :

• Define and execute full-funnel marketing strategy
• Align marketing initiatives directly with sales outcomes
• Optimise CRM and data-led processes (MS Dynamics)
• Implement predictive lead scoring and intelligent segmentation
• Drive campaign personalisation and conversion rate optimisation
• Leverage AI tools for content creation and automation
• Collaborate closely with Sales on pipeline growth
• Represent the business at industry events and strategic partnerships

You will have a central role in shaping commercial strategy and influencing market positioning.

Candidate Profile

We are looking for a commercially-focused, data-driven marketing leader who:

• Has 5+ years’ experience in B2B marketing with demonstrable ROI
• Solid digital marketing background - SEO/ PPC/ social media and email campaigns
• Understands outbound growth and account-based marketing
• Has deep CRM expertise, ideally MS Dynamics
• Is proficient in leveraging AI tools for marketing initiatives
• Combines creativity with commercial rigour
• Thrives in high-growth, fast-paced environments
• Experience in buyer intent marketing, product marketing, PR, or video case study production is advantageous.

Why This Role

• Significant autonomy and strategic influence
• Direct link between marketing strategy and revenue performance
• Opportunity to lead a best-in-class revenue engine
• Competitive salary with growth-linked incentives
• 22 days holiday plus bank holidays and pension