Overall purpose of the role
•    Act as a Business Partner with the Personal Injury department, owning the strategic marketing planning process, identifying marketing objectives, proposing campaigns and tactics to deliver against them and overseeing their implementation. 
•    Be an ambassador for the Marketing function within Leigh Day, with partners and fee earners.

Main duties and responsibilities

Marketing strategy
•    Review market data to identify marketing opportunities.
•    Develop and agree a marketing plan and budget with associated tactics, campaigns, and measures.
•    To deliver campaigns in conformance with the agreed plan and budgets
•    Ensure alignment with departmental and firmwide objectives.
•    Report on performance ensuring campaigns are meeting KPIs and make suggestions for improvement.

Management
•    Line manage one or more individuals.
•    Allocate relevant shared resources for work, delegating effectively.
•    Together with other members of Marketing Department, contribute to the development of departmental processes to improve marketing effectiveness.
•    Manage and develop relationships with internal stakeholders.
•    Manage external agencies where appropriate.

Marketing
•    Be the custodian of all external marketing material to ensure it adheres to the Firm's brand guidelines in terms of design, style, copy and quality. 
•    Identify the appropriate medium or channel for each initiative.
•    Work to understand the target audience and use this information to develop and influence the buyer journey.
•    Keep up to date with industry/ legal sector trends.
•    Use analytics and data available to improve marketing effectiveness.

Other responsibilities
•    To support in the delivery of ad-hoc projects.
•    To keep abreast of latest developments and trends in marketing and the legal sector.
•    To build a good working relationship with other marketing colleagues to create a strong and supportive team dynamic.
•    Review digital marketing reports and make suggestions to improve efficiency of campaigns.
•    Setting and managing budgets.

Essential experience
•    Genuine interest to work with a leading claimant law Firm and passionate about providing access to justice to all.
•    4+ years Marketing Experience.
•    Analytical and data savvy.
•    Good knowledge and hands on experience of Paid Social and Paid search advertising tools.
•    Solid relevant experience in marketing and communications management, within professional services. 
•    Substantial experience of independently managing marketing projects and activity from conception to execution on tight deadlines.
•    Substantial experience in working with and building strong internal relationships with Partners and senior stakeholders. 
•    Proven ability to communicate accurately, clearly, and concisely, both verbally and in writing.
•    Substantial user experience of CRM and E-marketing software systems. 
•    Substantial experience in generating marketing reports and analysis using excel and other reporting tools.
•    Proven experience of managing digital marketing/social media campaigns. 
•    Intermediate level proficiency in working with MS Office (PowerPoint, Excel, Word, Outlook), HTML & CMS platforms.
•    Excellent copywriting abilities.

Desirable experience 
•    Experience of working within a legal firm will be highly advantageous.
•    Experience of writing marketing plans and proposals for consideration by the partnership.
•    Experience managing external agencies.
•    An understanding of a broad range of marketing channels.