General Sales Manager - Northern Region
Sector: CNC Machine Tools | Metal Cutting | Capital Equipment
Location: North UK (Field Based)
Package: Competitive, leadership-level salary + performance incentives
Recruiting Partner: Recruit Engineering - Specialists in Machine Tool Talent.
The Opportunity
We're exclusively recruiting on behalf of a globally renowned machine tool manufacturer, recognised for their innovation, heritage, and cutting-edge CNC technologies. This General Sales Manager role presents a rare opportunity to lead a well-established northern territory sales team for a true market leader in the metal cutting industry.
This senior leadership position reports into the UK Sales Director and is responsible for leading a team of Area Sales Managers and Sales Engineers. You'll play a pivotal role in driving regional strategy, supporting the achievement of a circa £22M capital equipment sales target, and further strengthening market presence across your territory.
Key Responsibilities
* Lead, coach, and inspire a team of high-performing sales professionals
* Develop individual capabilities through regular 1-to-1s and structured coaching
* Manage daily and long-term sales forecasting through CRM platforms
* Strengthen relationships with key customers and internal stakeholders
* Support succession planning, team structure, and continuous improvement initiatives
* Deliver growth in both existing and new accounts across a diverse CNC portfolio
* Align internal resources (Applications, Service, Technical Support) to meet customer needs
* Ensure accurate documentation, commercial terms, and payment milestones are met
* Report monthly performance and contribute to wider strategic business planning
* Represent the brand and its values with professionalism and credibility
Candidate Profile
Essential Experience:
* Minimum 5 years of capital equipment sales experience in engineering/manufacturing
* Strong commercial acumen and high-value negotiation skills
* Proven success managing or mentoring sales teams (or ready to take that next step)
* Excellent communicator, able to engage and influence at all business levels
* Proficient with CRM systems and sales forecasting tools
* Comfortable managing high revenue targets with precision and accountability
* Full UK driving licence
Desirable:
* Prior experience in CNC machine tool or metal cutting technologies
* Team leadership within a structured, target-driven environment
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