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Date Added: Wed 15/09/2021

Copy Of Campaign Data Analyst

Manchester, UK
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Company: ESURE

Job Type: Permanent, FullTime

Company Description

Here at esure, we’re no strangers to change. As one of the industry leaders in the insurance business, striving to become a world class digital insurer, we’re getting ready for more. It’s creating great new opportunities for innovative and talented industry professionals to join us at a pivotal point in our development.

It’s an opportunity you simply don’t want to miss. You can expect our investment in you to include a highly competitive package, career and development opportunities and flexible benefits built around you and your lifestyle.

Job Description

We have a fantastic opportunity for a Campaign Data Analyst to join our Customer Marketing team on a full-time permanent basis.

The successful candidate will be responsible for the end-to-end campaign analytics and insights on customer marketing campaigns and key customer base trends across persistency, upsell, cross sell and ARPU.

Responsibilities

  • The role spans activity across all areas of the customer lifecycle from welcome, upsell, cross-sell, loyalty&retention across multiple channels
  • Provide advice on customer campaign test and control cell size and selections to avoid bias in selections and optimize campaign performance
  • Analyse campaign performance including performance of tests and control cells for significance, applying normalization methodologies to remove results bias
  • Provide advice and recommendations on how to improve targeting and selections
  • Support deep dives into specific issues limiting conversion rates or driving unexpected trends or supporting with business case development
  • Build easy-to-understand reports, dashboards to track persistency, upsell and cross sell trends
  • Build data requirements to augment data in segment and campaign management tool and work with central data teams to ensure data pipelines are put in place and operational
  • Work with data sciences team to inform them of requirements for model designs and support operationalisation
  • Be on the front foot in identifying issues, in data accuracy or flows alerting central teams when issues are identified
  • Support data pulls and selections in customer segmentation designs, ensuring data integrity

Qualifications

  • Proven hands-on analytical experience working on data-driven customer marketing campaigns in a B2C subscriptions environment
  • Curiosity in data and trends, with ability to collect, examine and use fragmented data to inform new campaigns or insights
  • Ability to identify and communicate meaningful and actionable insights and trends from campaign and business reporting
  • Proactive, can-do attitude to get stuff done quickly and efficiently
  • Careful attention to detail on data accuracy
  • Ability to present technical information and results in an understandable way for the business.
  • Good communication skills, able to deal effectively with people from a variety of backgrounds and disciplines.
  • Comfortable with ambiguity in a changing environment
  • Willingness to learn, as lots of support and on-the-job training will be provided
  • Ideally experience using Salesforce, Tableau, Segment, Braze. SQL, EXCEL. SAS skills a must-have. (Python, Google Analytics are nice-to-have)

Additional Information

  • 33 days annual leave (including bank holidays), rising with length of service
  • Up to 5% annual bonus, part of profit share scheme
  • Refer a friend scheme, up to £1,000
  • Employee discounts on esure products
  • Contributory Pension
  • Life Assurance
  • Employee Assistance Programme

**This is a fully flexible hybrid role**

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