Our client is a family run business, with an amazing product and a customer centric approach. They have stores in the UK and a rapidly growing online, International and concessions business. They really care about people, customers, and the communities in which they trade and are now looking for a CRM Executive. The role will be hybrid, with three days per week based out of their Amersham Head office, and two days per week working from home.
As their CRM Executive, you'll own and execute the CRM customer lifecycle strategy across two well-known retail brands. The role requires a flexible, commercially minded person who can translate business requirements into customer communications through the email channel, accountable for spotting commercial opportunities to grow incremental revenues and new ways to delight customers. The successful candidate will enjoy a mix of being hands on while being able to drive key objectives to grow the size and value of the customer database. Partnering with a range of stakeholders in the marketing, trading and commercial teams, and under the direction of the Digital Marketing Manager, you'll use your knowledge of CRM to drive customer engagement via timely, personalised and relevant communications. With the confidence to bring fresh ideas to the table, you'll know 'what good looks like' - possessing an eye for design and excellent attention to detail, while leading programmes to deliver automation at scale.
CRM Executive – Responsibilities
- Ownership of email customer communications channel and associated strategy, annual plans and roadmaps.
- Develop and launch new marketing automation programmes to increase incremental revenues attributed to channel.
- Drive up performance of campaign emails through test and learn to maximise returns.
- Increase marketing database size using a range of tactical approaches.
- Analyse performance and use insight to improve overall output.
- Identify areas of improvement related to content, ways of working, data or technical development.
- Spot commercial opportunities (trading/licensing/audience monetisation) and respond with strategic comms plans.
- Grow value of customer database (LTV) with scalable, personalised email campaigns
- Briefing of artwork and copy to internal teams and external partners.
- Drive data quality improvement within the current CRM platform SAP Emarsys.
- Accelerate growth of the company’s loyalty programme.
- Manage customer data requests and support marketing teams with event promotion/footfall driving activity.
CRM Executive – Required Skills
- This role requires a confident person with at least 3 years' experience with email marketing communications, ideally gained within a fast-paced B2C retail marketing environment.
- Able to compile, manage and execute annual, monthly and weekly email marketing plans.
- Excellent attention to detail, with excellent written English skills.
- Strong knowledge of CRM/email marketing systems, preferably SAP Emarsys.
- Comfortable using AI productivity tools.
- Ideally a degree or equivalent qualification and proven experience within a marketing environment.
- Excellent working knowledge of Excel, Sharepoint, PowerPoint.
- Stakeholder management skills – able to present concepts, plans and results to leadership teams.
The CRM Executive role offers the chance to add immediate value with your skillset in a rapidly growing and evolving business. The position come with a competitive base salary, profit bonus of up to 15%, virtual GP and Brand & Partner discounts. There will be future career opportunities, in line with company growth.
If you would enjoy being part of our clients on-going success-story, then apply now to be considered for their CRM Executive role.
