Sales Manager - Automotive Franchise

Salary: Up to £65,000 per year + Company Car + Excellent Benefits

Location: Bolton | Full-Time | Permanent

An exciting opportunity has arisen for an experienced and motivated Sales Manager to lead the sales operations of a modern and dynamic dealership in Bolton. Following significant investment in a state-of-the-art showroom, we are seeking a results-driven individual to manage and grow a multi-brand franchise alongside a thriving Used Car Sales division.

This role is ideal for someone ready to take on a high-profile leadership position and drive performance across both new and used vehicle sales.

Key Responsibilities

Drive new car sales activity, maximising performance and profitability

Achieve and exceed manufacturer targets and bonus objectives

Become an expert in brand offers, programmes, and sales incentives

Coach your team and ensure the sales process is consistently followed

Manage brand performance and bonus tracking

Develop and implement local marketing strategies

Conduct monthly performance reviews and daily 1-2-1 coaching sessions

Monitor and improve enquiry-to-sale conversion rates

Meet or exceed used car KPIs and objectives

Maintain customer satisfaction scores above national benchmarks

Collaborate across departments to build a strong, performance-led culture

What We're Looking For

Proven success in franchise car sales management

Experience with new vehicle programmes and manufacturer targets

Strong understanding of online enquiry tools and digital sales platforms

Hands-on, motivational leadership style

Solid grasp of sales KPIs and financial procedures

Excellent communication, coaching, and people-management skills

A proactive, confident, and results-focused mindset

What's in It for You

Up to £65,000 per year (including OTE)

Company car

22 days holiday plus bank holidays

Birthday half-day off, plus birthday and Christmas gifts

Pension scheme, death in service benefit, and long-service recognition

Attractive staff discounts across departments for you and your family

If you're ready to lead from the front and take your sales management career to the next level in a fast-paced, high-reward environment—we'd love to hear from you