Digital Marketing Specialist

Digital Marketing Specialist. A global Digital Marketing agency are looking for a Digital Marketing Specialist to join the team. This is a 100% remote position starting on a temp to perm basis.

The Digital Marketing Specialist will be a creative and data-driven Digital Marketing Specialist who will design and deliver engaging, high-impact digital experiences that drive brand awareness, customer acquisition, and measurable business growth.
This Digital Marketing Specialist role blends UX thinking, AI-powered content creation, and performance marketing expertise to maximise campaign impact and efficiency.

Key Responsibilities
Content Creation, UX & Experience Design

Create and optimise engaging digital content, including video, blogs, emails, landing pages, and social media
Leverage AI tools to generate, refine, and scale content while maintaining brand voice and quality
Develop effective prompts and workflows for AI-generated content
Collaborate on UX and customer journey design to improve engagement and conversion
Ensure brand consistency across all communications
Campaign Strategy & Optimisation

Plan, execute, and optimise integrated, multi-channel marketing campaigns
Use data insights to inform audience segmentation, targeting, and messaging strategies
Set KPIs and continuously optimise performance to maximise ROI
Automation & Innovation

Implement AI and marketing automation solutions to improve efficiency and scalability
Test new tools, formats (e.g. video), and approaches to enhance campaign performance
Paid Media & Performance Marketing

Manage paid digital channels (Google Ads, PPC, paid social) across the full campaign lifecycle
Manage budget allocation and forecasting
Collaboration & Growth

Support PR and broader customer journey initiatives
Collaborate cross-functionally and mentor a Campaign Executive

The Digital Marketing Specialist will need:

Proven experience in campaign or demand generation roles (SaaS, tech, or B2B preferred)
Strong content creation skills, including experience with video and AI-assisted production tools
Understanding of UX principles and customer journey optimisation
Experience with marketing automation and CRM platforms (e.g., Pardot, Salesforce)
Strong Google Ads and analytics expertise
Strong copywriting, creative thinking, and project management skills
Commercial awareness with experience managing KPIs and budgets

The Digital Marketing Specialist will start on a temp to perm basis, £20-24ph depending on experience. The role will progress to a permanent position, likely £45-50k for the right candidate. You will need to supply your own computer whilst temp to perm.

Proactive People is an employment agency and employment business