Paid Social Media / Digital Marketing Executive / Senior Digital Marketing Executive

Manchester City Centre - Hybrid working

Due to growth I am currently recruiting a newly created opportunity for a Digital Marketing Executive / Senior Digital Marketing Executive to join a PE backed SAAS business based in Manchester.

You will join an action-orientated team, this role will be fast paced, fun and play an important role in helping the business win new clients and grow its revenue.

The role provides the platform from which to develop a broad level of marketing understanding and knowledge. You'll have the opportunity to get involved in a wide range of campaigns and channels, whilst also developing your skill sets in more specialised areas, in line with your interests, skills and the company's needs.

Duties will include:

* Contributing across the full spectrum of the digital marketing strategies and tactics (paid social, SEO, copywriting, social media, email marketing), developing a broad level of knowledge and skills

* Taking ownership of key digital marketing projects including:

* Paid campaigns on LinkedIn, YouTube and Reddit

* Creating email campaigns to drive sign ups for our webinar and live demo series

* Writing SEO and AI optimised content to increase visibility in search engines

* Launching and managing social media campaigns

* Reporting and analysis using digital analytics tools

* Management, optimisation and solution design for tools within our tech stack, including but not limited to:

* HubSpot

* Hockeystack

* Ad platforms

* Google Analytics

Experience required

You must have strong paid social experience on linked in

You must have strong digital marketing experience within a fast paced, data driven environment

You must have experience managing and reporting on a monthly advertising budget and comfortable optimising this for ROI

You must have strong communication skills both written and verbal

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