Key Responsibilities by Phase:

Phase 1: Business Generation and Sales Leadership (Months 1-6)

* Drive new business across the UK from both warm and cold leads

* Target fabricators, window and door manufacturers, developers, and Tier 1 & 2 contractors

* Close profitable B2B projects, including installation-only and full design-supply-install packages

* Manage and convert leads using CRM and internal tools

* Own key accounts and handle the full sales cycle from outreach to closing

Phase 2: Department Setup and Team Expansion (Months 6-12)

* Begin hiring and onboarding new sales team members once personal KPIs are achieved

* Design team structure, lead generation systems, and internal sales processes

* Collaborate with operations on quoting strategy and pipeline forecasting

Phase 3: Full Commercial Ownership (Months 12-24)

* Build and manage a sales department with 5+ direct reports

* Deliver quarterly growth in margin, new business, and sales velocity

* Work closely with MD on pricing evolution and delivery capacity

* Represent Sparrow at key industry events and major client meetings

Performance Expectations:

This role is for someone who thrives on performance and reward. Your progression will be measured by clear commercial results.

Core KPIs:

* Monthly Net Profit (personal): £50,000+

* Quarterly Net Profit (team): £150,000+

* Annual Net Profit (personal): £600,000+

* Annual Revenue Influenced: £2,000,000+

* Key Account Generation: 3-5 per quarter

Compensation & Benefits Summary:

Base Salary:

* £40,000 during probation (6 months)

* £60,000-£70,000 post-probation (performance-based review)

* £90,000-£100,000 after promotion to Sales Director

Commission:

* 5% of net profit on personal deals

* 0.5% on team deals

* 7% on margin exceeding 125% of target

Bonuses:

* Up to £5,000 quarterly based on personal and team results

* Up to £10,000 annually based on strategic delivery

* Loyalty Bonus: £15,000 at 24 months upon successful promotion and KPI delivery

Benefits:

* Laptop, phone, and fuel card

* Car allowance and performance-based incentives