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DATE ADDED: Sat 07/12/2019

Marketing Coordinator

Houston, TX, US


JOB TYPE: Permanent, FullTime

Currently, Liugong North American seeks a candidate that possess the experience and knowledge as a Marketing Coordinator to join our team of highly motivated individuals . Want to know a little about Liugong? Well, LiuGong North America (LGNA) is a subsidiary of Guangxi Liugong Machinery Co, LTD, that is headquartered in China. LGNA manufactures heavy construction equipment, such as Wheel Loaders, Hydraulic Excavators, Dozers, and Forklifts machinery and forklifts for material handling. LGNA offers a convenient Katy, Texas location. In conjunction with the Marketing Coordinator supports the marketing of a product or business. May coordinate a wide range of administrative and clerical tasks, including the advertising, direct mail, printing, customer event materials. Establishes and maintains vendor, distributor and internal & external customer relations. If you have experience in creating strong relationships with business owners, creating new business growth, have had success in selling at high volumes, and meet the qualifications listed below, then we invite you to apply for our open position by submitting your resume. Fulltime, exempt position with employee paid Medical and Life insurance, 10 PTO days first year and 14 PTO days 2nd year, and 10 paid holidays. Duties Developing and executing marketing and public relations projects including working with advertising agency, tradeshow Management Company Developing and implementing public relations campaigns to enhance company image, including writing and distributing press releases Finding editorial opportunities Writing Job and Customer Stories Support the marketing and communications efforts for the company Support marketing and communications efforts of the company’s distribution channels Maintain, localize and modify company collateral on an ongoing basis Manage Company events including regional and national tradeshows Liaison between marketing, branding & communications with headquarters Manage all travel arrangements for the department Manage all invoicing and accounts payable for the department Manage, Maintain, and Edit LGNA Website Promote the brand through the social media websites- Facebook, Twitter, Google etc. Supply the backend support on marketing to the sales team and dealers Update and maintain the customer database, inclusive of the one in sales force and other company CRM system Coordinate Machine Demos Measure effectiveness of the marketing program through the collection and analysis of regional sales data. Manage and Coordinate Company Marketing needs in conjunction with budget Travel overseas and dealer sites for marketing events. Develop proper marketing and branding material or publication to support business in the field, such as leaflet and brochure of product etc. Develop or purchase promotional items or l merchandise to promote the brand . Support dealers to build company brand in the field. Background & Skills Bachelor’s degree in Marketing, Statistics, Business, or related field required. One to three years of related experience in business, promotional sales, customer service, or related field preferred. Proficient in English (written and oral); Strong written, verbal, presentation, and interpersonal communication skills including ability to train and speak publicly. Strong, well rounded business acumen. Working knowledge of Microsoft Office. Competencies To perform the job successfully, an individual should demonstrate the following competencies: Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures. Job Knowledge - Competent in required job skills and knowledge of heavy mechanical, electrical and hydraulic theory; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively. Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with complex topics. Must have ability to take initiative and work alone or take the lead when hurdles arise or when tasks require completion. Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments. Communications - Expresses ideas and thoughts verbally in a proficient manner; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods. Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts. Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness. Personal Appearance - Dresses appropriately for position; keeps self well groomed. Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan. Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality. Certificates, Licenses, Registrations Current drivers' license. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand, walk and sit, use hands to finger, handle, or feel; reach with hands and arms. Employee is regularly required to climb, bend, squat, kneel and occasionally to smell. The employee must frequently lift and/or move, requiring twisting or turning up to 25 pounds and occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision and peripheral vision. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.