General Sales Manager - Main Dealership
Location: Crewe
Salary: £50,000 basic | £85,000 OTE | Company Car Included

Richard Abson Group is thrilled to be working with a highly respected main dealership in Crewe, searching for an experienced General Sales Manager. This is a fantastic opportunity for a driven automotive leader who excels in managing people, optimising performance, and delivering exceptional customer experiences.

About the Role:

As General Sales Manager, you'll be at the heart of the dealership's success, overseeing a motivated team that includes an Assistant Sales Manager, Business Manager, and 9 New & Used Car Sales Executives. You'll be responsible for delivering volume and profit targets across new and used vehicles while maintaining strong F&I performance and compliance standards.

Key Responsibilities:

* Lead, motivate, and inspire the sales team to exceed targets and deliver a world-class customer journey

* Drive performance across new and used car sales, finance, and insurance products

* Maintain full FCA compliance and ensure all sales processes meet brand and group standards

* Deliver consistently high levels of customer satisfaction and retention

* Collaborate with manufacturer partners and internal stakeholders to meet business objectives

* Lead from the front with a hands-on approach and clear performance expectations

About You:

* Currently working as a General Sales Manager, Sales Manager, or a senior leader in an automotive sales environment

* Proven ability to lead a high-performing sales team

* Strong understanding of both new and used car markets, along with finance and insurance products

* A confident communicator, results-focused, and passionate about coaching and development

* Highly organised, resilient, and committed to delivering an outstanding customer experience

Working Hours:

* Monday to Friday, 9am - 6pm

* Every other weekend OFF

* Plus one day off during the week, every week

What's on Offer:

* £50,000 basic salary

* £85,000 OTE (realistic and achievable)

* Company car

* The opportunity to lead a strong, experienced team in a supportive and well-established dealership

* Ongoing development and progression with a forward-thinking group

If you're ready to step into a rewarding leadership role and make a real impact, apply now or send your CV directly to Jake Jones at Richard Abson Group