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DATE ADDED: Fri 24/05/2019

Marketing Executive

Wigan, UK
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JOB TYPE: Permanent

Direct Mail Marketing Executive - Full time - Wigan - Competitive salary

We have an opportunity for a Direct Mail Marketing Executive to join our team in Wigan on a full time, permanent basis working 35 hours per week. You will be responsible for assisting the Direct Marketing Manager with the day-to-day implementation of direct marketing activity including the production, print and fulfilment of mailers, brochure request fulfilment and campaign analysis for both Shearings Holidays and SLG Hotels.

Specialist Leisure Group (SLG) is a successful £200m turnover leisure business which employs more than 2000 people. The Group provides holidays and short breaks for over one million customers each year. The brands are well known and include Shearings Holidays, National Holidays, Caledonian Travel, UK Breakaways, Bay Hotels, Coast Country Hotels, Country Living Hotels and Wallace Arnold Travel Shops.

Key responsibilities of our Direct Mail Marketing Executive will include:

- Work with product managers and yield team to identify and collate product to be included in mailers

- Brief and work closely with in house publishing team and external agencies to produce latest campaign material

- Manage process of internal proofing of campaign material before print

- Ensure relevant internal departments are fully briefed on all communications regarding marketing activity

- Take on full responsibility for the weekly mail programmes including welcome home and brochure request follow up campaigns

- Liaise with printers and fulfilment houses to tender for work and negotiate best prices

- Complete campaign cost sheets for each campaign

- Manage process of external proofing of campaign material (print and fulfilment)

- Ensure relevant internal departments are fully briefed on all communications regarding marketing activity

- Monitor progress of campaigns through weekly campaign code tracking sheets

- Analyse and report back on campaign performance to other departments

- Update brochure request letters and carrier sheets as and when required

- Manage brochure stocks held at brochure fulfilment company

- Provide campaign briefs to brochure fulfilment company as and when required

- Provide support to the wider Marketing and Commercial teams as required

If you feel you have the skills and experience to become our Direct Mail Marketing Executive, please click apply now
Role: Marketing Executive
Job Type: Permanent
Location: Wigan, Greater Manchester,

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