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DATE ADDED: Tue 09/10/2018

Marketing Communications Specialist

Painesville, USA
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COMPANY: RANPAK CORP

Job Description

Summary

 

The Marketing Communications department is responsible for creating and disseminating a clear, concise Ranpak message. The constituencies for this message are internal (employees) and external (current and prospective customers and distributors.) The coordinator will insure that Ranpak is portrayed in a positive and professional manner, and that projects, objectives, initiatives and accomplishments are clearly communicated.

 

 

Essential Duties & Responsibilities

 

Newsletters

  • Solicit contributions, write articles, edit, layout, design, publish and distribute distributor newsletters as appropriate
  • Solicit contributions, write articles, edit, layout, design, publish and distribute quarterly employee newsletter
  • Create and distribute other updates as appropriate

 

Public Relations

  • Press Releases- Draft, edit, review, circulate for approval and disseminate copies to Ranpak staff
  • Identify, edit and draft Case Studies as appropriate
  • Locate and track references of Ranpak in publications

 

Advertising (As Appropriate)

  • Coordinate activities and message with advertising agency
  • Communicate placements and insertions
  • Draft designs for new ad layouts and programs
  • Insure placement and accurate listing in directories, brochures and buyer’s guides

 

Trade Shows

  • Manage trade show program from beginning to end
  • Schedule events and activities
  • Make room and entertainment arrangements
  • Communicate schedules to individuals involved, provide credentials and registration
  • Create and track orders for materials, including booth, machines, paper, promotional items and literature

 

Literature/Collateral Materials

  • Track inventory, insure availability to field
  • Develop and provide direct mail or e-mail campaigns to prospective customers, track results
  • Develop new product launch kits for customers and field
  • Review/edit to keep literature up to date and current, insure that updates & changes are posted to new print runs
  • Reorder items as necessary, consolidate orders for budget purposes where possible
  • Distribute copies of new pieces to distributors and field sales, communicate changes as applicable
  • Draft design, layout and content for new literature pieces
  • Responsibilities for literature apply to all collateral materials, including videos, photos, binders, CD’s, boxes
  • Maintain, update and distribute distributor reference manual, gaining approvals as needed
  • Maintain, update and distribute sales manual, gaining approvals as needed
  • Provide additional sales tools to field as needed

 

Internet

  • Maintain Ranpak web site by updating existing content and/or working with the web site provider
  • Maintain Intranet by updating existing documents (Reference Manual, Sales and Marketing Telephone Directory, Territory List and Territory Map)
  • Monitor and report on website tracking
  • Implement search engine optimization tools/techniques
  • Plan and maintain Ranpak’s social media presence

 

Merchandise

 

  • Manage and maintain employee store, including development and publication of order form, solicitation, invoicing, collection and fulfillment of employee orders, track and maintain inventory, order and receive goods
  • Distributor merchandise- track requests, solicit approvals and fill orders
  • Insure that stocks are maintained

 

Incentive Trips/Awards Meetings/Miscellaneous Events

  • Plan and coordinate National Sales Meeting(s)
  • Select destination, make all reservations, schedule activities, track budget, communicate with resort and travel agent
  • Plan and coordinate any miscellaneous events as needed

 

Video and Photography

  • Create and maintain photographic asset inventory
  • Develop system for tracking and sharing digital assets (photo and video)
  • Coordinate photo and video shoots with external resources
  • Provide high resolution photos for distributor web sites/catalogs
  • Take and edit in-house product development photos and videos

 

Other Duties

  • Assist in budget development and reconciliation process
  • Work with European counterparts on global projects
  • Support product development efforts as needed
  • Other marketing communication issues as required
  • As assigned by Supervisor.

 

 

Qualifications

 

  • Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience
  • Strong project management skills and attention to detail
  • Ability to be a team player and interact with staff at all levels of the company
  • InDesign and Photoshop experience required

Company Description
Founded in 1972, Ranpak's goal was to create the first environmentally responsible packaging material to effectively cushion and protect products during shipment. Over the last 40 years, Ranpak has become an expert in the paper packaging industry and grown into an international company with more than 350 employees.

Ranpak is one of the world's largest producers of protective paper packaging materials and systems, and its concepts have earned the company a reputation as:

Innovative
Cost effective
Simple
Environmentally friendly


Role: Marketing Communications Specialist
Job Type:
Location: Painesville,

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