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Date Added: Fri 04/06/2021

Email Newsletter Editor

Saint Petersburg, FL, US
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Company: THE PENNY HOARDER

Job Type: Permanent, FullTime

Job Description

*COVID-19 Update

Out of an abundance of caution for the current situation with the Coronavirus (COVID-19), we are offering a completely virtual hiring process; this means all your interview steps will be completed via phone or video meeting. We also offer work from home, with the understanding that in the future this role may transition to an in-office, onsite position. While our day-to-day approach has changed a bit during this time, our dedication to hiring the best talent in the industry and helping them to thrive both personally and professionally is stronger than ever.

Who We're Looking For - Email Newsletter Editor

Do you have experience writing, editing, and crafting strategies for an engaging, widely read email newsletter? Have you managed a newsletter as a product, helping to drive registrations, open rates, content click-throughs, and revenue? The Penny Hoarder is seeking someone with this combination of experience to lead our content and product efforts with email newsletters. We have 1.1 million email subscribers and see a lot more room for growth. This person should be both creative and analytical, able to use analytics to drive strategy. We currently have daily and weekend emails, niche newsletters, triggered emails, and boot camps, and we see the possibility for more.

What You'll Do
  • Manages our email newsletters as products in collaboration with digital marketers, to grow this line of business for the company
  • Manages newsletter writers and edits their work to fit our brand's carefully crafted voice, with occasional writing
  • Is well-versed in all of the levers that impact audience engagement and retention
  • Supervises analytics and uses data to advise content and product decisions and development
  • Performs A-B tests and content optimization to improve engagement critical metrics such as open rates, click-through rates, length of subscription
  • Collaborates with editorial team to ensure a good content mix and effective editorial calendar
  • Collaborates closely with the sales team to create new products for sponsors
  • Drives the development of new products
  • Recommends development of new content to meet audience needs
  • Develops and conducts audience surveys, in collaboration with marketing colleagues, to get audience insights and feedback on product experience and offering
  • Follows the competitive landscape closely and understands trends and innovation in the space
What You Need
  • Experience managing an email newsletter as a product and growing its registrations and revenue
  • 2+ years of experience writing and editing email newsletters
  • Experience managing people, preferably writers
  • Knowledge of Google Analytics and email platform analytics
  • Experience in a/b testing and content optimization
  • HTML/CSS and ESP template hands-on experience
  • Serves as a coach and mentor
  • Keeps the team motivated, focused and efficient, maintaining effective time management for projects, while meeting needs and requests across the company
  • Develops trainings for others on the team; eager to share knowledge, skills, and lessons learned
  • Demonstrates advanced resourcefulness and initiative, can work with limited guidance
  • Has a high level of self-awareness and treats feedback as an opportunity for growth; proactively applies it beyond the instance where it's given.
  • Able to provide feedback to others effectively and with positive intent
  • Leads by example by using The Penny Hoarder values in everyday decision-making: courageous, innovative, respectful, selfless, accountable
About The Penny Hoarder

The Penny Hoarder is one of the nation's largest personal finance websites. We envision a world with less money stress. Our mission is simple: to empower people to make smart choices with their money. We do this by sharing meaningful and inspirational advice, and resources about how to make, save and manage money. The Penny Hoarder's team is headquartered in the beautiful and walkable downtown St. Petersburg, Florida. For more information, visit: #removed#/

Benefits and Perks:
  • Competitive benefits package
  • Generous vacation program
  • 10 paid holidays
  • 401(k) with generous employer match
  • Communications stipend

*The Penny Hoarder is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at The Penny Hoarder are based on business needs, job requirements and individual qualifications. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. The Penny Hoarder will not tolerate discrimination or harassment based on any of these characteristics. We encourage all qualified people to apply.

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