SALES DEVELOPMENT REPRESENTATIVE / INSIDE SALES / SDR
B2B SERVICES - PUBLIC SECTOR
Location : Liverpool Street, London - Hybrid role Min 3 days a week in the office
Package : £40,000 Base + Great Bonus Structure + Benefits
Reference : TI25007
KEYWORDS : Public Sector, Local Government, Council. Sales, Business Development, Lead Generation, Inside Sales, Sales Development, Business Development, Technology, Recruitment, RecTech
Are you a driven sales professional looking to make an impact in a fast-paced, client-focused environment? Our client is a dynamic and growing business, seeking a Sales Development Representative (SDR) to help expand their client base across key sectors. They are now looking to grow their public sector division and as such need an experienced sales development representative with a background in lead generation within the public sector.
THE ROLE
You'll be at the forefront of new business development, generating high-quality leads, securing meetings with decision-makers, and working closely with senior commercial teams to support revenue growth. You'll thrive in outbound sales, understand client needs, and know how to present tailored solutions that deliver real value.
Key Responsibilities:
* Proactively identify and engage new B2B prospects through targeted outreach (calls, emails, LinkedIn, etc.)
* Leverage tools like LinkedIn Sales Navigator, HubSpot, and Cognism to drive high-volume, high-quality lead generation
* Collaborate with Account Managers to shape outreach strategy and share market intelligence
* Maintain accurate CRM records and support sales reporting
* Keep up with market trends to identify new opportunities and competitor activity
THE PERSON
In order to succeed in this role you should have the following skills and experience :
* Proven experience in business development, recruitment sales, or managed services
* A background in Public Sector lead generation
* Track record of securing and growing client relationships
* Strong communication and commercial awareness
* Proficiency with CRM tools and data-driven decision-making
* Resilient, target-driven, and highly collaborative
THE PACKAGE
* £40,000 Base Salary
* Excellent bonus structure
* Hybrid/remote working with flexibility
* Supportive and results-oriented team culture
* Regular travel for client meetings and events
Ready to grow your sales career in a high-impact role? Apply now to join a team shaping strategic client partnerships across key industries