My client is seeking a commercially minded and proactive Marketing Manager to take ownership of brand strategy and market positioning within a dynamic professional services environment.

This is a highly visible role working closely with Partners and senior stakeholders, playing a key part in strengthening brand presence, supporting business development activity, and driving client engagement. The successful candidate will blend strategic thinking with hands-on delivery, ensuring the marketing consistently reflects the organisations values, expertise, and growth ambitions.

Key Responsibilities

Strategy & Management

* Develop and deliver a clear, compelling brand strategy aligned with the commercial objectives

* Ensure consistency of brand messaging, tone of voice, and visual identity across all channels

* Act as brand ambassador, maintaining high standards across all internal and external communications

* Lead brand development projects including positioning, messaging refinement, and campaigns

* Work closely with Partners to understand their sector focus, client base, and growth priorities

* Support Partners in raising their individual and collective market profiles

Business Development Support

* Collaborate with the team to support pipeline generation and client acquisition strategies

* Create compelling pitch materials, credentials documents, and proposals

* Identify opportunities to enhance client engagement through targeted campaigns and content

* Support key client relationship initiatives, events, and networking activities

Content & Campaign Management

* Oversee the creation of high-quality content including articles, insights, case studies, and digital campaigns

* Drive thought leadership initiatives to position the firm as a leader in its field

* Manage digital presence including website, social media, and email marketing

* Track and analyse campaign performance, using insights to refine future activity

Market Insight & Positioning

* Monitor market trends, competitor activity, and client needs to inform brand positioning

* Work with Partners and BD teams to identify growth sectors and target audiences

* Ensure the firm's value proposition is clearly articulated and differentiated

Key Skills & Experience

* Proven experience in a Marketing Manager role, ideally within professional services (e.g. accountancy, legal, consultancy)

* Strong understanding of business development and client acquisition in a relationship-led environment

* Experience working with senior stakeholders, including Partners or Directors

* Excellent written and verbal communication skills, with the ability to simplify complex ideas

* Commercially aware, with a proactive and results-driven mindset

* Experience managing campaigns across digital and offline channels

* Strong organisational skills and ability to manage multiple projects simultaneously

Personal Attributes

* Confident and credible, with the ability to influence at senior level

* Collaborative and relationship-focused

* Creative thinker with a practical, hands-on approach

* Highly professional with strong attention to detail

* Resilient and adaptable in a fast-paced environment

My client offers an excellent opportunity to play a pivotal role in shaping and elevating a well-established professional services brand. Working closely with senior leadership, you will have genuine influence over the strategic direction while driving business growth and enhancing market presence