I am looking for a PPC and SEO Specialist to join an online retailer based in Ramsgate. The ideal candidate will have a passion for digital marketing and a track record of delivering results through pay-per-click (PPC) advertising and search engine optimisation (SEO).
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Develop, execute, and optimize PPC campaigns across various digital platforms, ensuring alignment with our business goals.
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Conduct keyword research and selection for pay-per-click campaigns to maximize budget and ROI.
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Monitor and analyse SEO and PPC campaign performance on a daily basis to ensure continuous improvement.
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Collaborate with content creators to ensure that SEO best practices are properly implemented on newly developed content.
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Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
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Assist with the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
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Manage the creation of large keyword lists and the development of ad copy for PPC campaigns.
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Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals.
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Generate monthly reports for management on major PPC and SEO metrics, goals tracking, revenue tracking, and other paid search initiatives.