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DATE ADDED: Thu 05/12/2019

Sr. Marketing Manager

Atlanta, GA, US


JOB TYPE: Permanent, FullTime

Position Description: Sr. Marketing Communications Manager This marketing communications role is responsible for executing and implementing the company’s strategic marketing plan. This person will work directly with the Digital Marketing Strategist, the Development Team, the CEO, Director of Product Management and with outside agencies and industry partners. The DentalPost Marketing team’s focus for 2020 is to elevate inbound marketing through increasing traffic, lead generation, and conversion on the site, while also maintaining brand awareness in the dental industry using authoritative content for best practices in hiring and creating well-balanced workplaces. We have some pretty big short-term and long-term expansion and growth goals and need people with growth mindsets and unstoppable determination to succeed. And those who can do that and help us grow, we will be rewarded We’re a small, but mighty, marketing team that packs a punch. In your role as Marketing Manager, you will oversee the team and the workflow required to execute strategy and deliverables to meet our goals. The following are the primary duties of the position: Manage our in-house Digital Strategist and agency on national, regional campaigns, landing pages and other product or seasonal ad campaigns Track and report all promotional spending Expand community involvement and outreach Oversee the creation of creation (Website copy, ad copy and submission, CRM email initiatives, product launch materials, press releases, blogs, presentations, webinars, articles, etc.) Manage with freelance writers and other contractors to meet editorial deadlines Manage award applications for CEO and company, as well as abstracts for speaking opportunities Plan and developing customer acquisition programs and campaigns that align with company goals Develop and execute marketing campaigns targeted at corporate/group practice clients as well as Hygienists, Dental Assistants and Front Office Managers Oversee our Student Org Affiliate program Report weekly all progress to the CEO (accomplished and deadlines) Target media and PR outreach for speaking opportunities Oversee and help manage Partner relationships Maintain relations with Dental school partners Participate in shaping the overall company strategy with the Management group The ideal candidate: shares our belief in the Dental Post core values and brand promise. is an outstanding communicator with strong written and verbal skills. is creative and unique in approaching campaigns. has a growth mindset, being open to feedback. works well individually and as a member of the collective team. values transparency. We’re human. As a team, we help each other and communicate clearly and often about the status of projects, including reporting challenges, crises and threats to pending deadlines. Position Requirements (basic requirements for success in position): 5 Years of B2B/ B2C Marketing Experience Experienced and comfortable working daily with Sr. level management Location: Brookhaven Job Type: Ongoing Contract