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Date Added: Wed 14/09/2022

Senior General Marketing Analyst

London, UK
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Company: GOODMAN MASSON

Job Type: Permanent, FullTime

Salary: £320 - £375 per day

A leading Education and Publishing Company is looking for a Partnership Marketing Manager to join their London's Team on a 6 months contract to cover for a Maternity Leave. The position-holder can choose to work on a Hybrid or completely remote basis (occasional travel to the office may be required).

The Partnership Marketing Manager is an all-encompassing programme marketing management role, with a responsibility for developing partnership specific marketing strategy and managing all elements of the strategy.

Key Responsibilities:

Programme launch and ongoing campaign management

  • Manage all activities, timelines and deliverables to successfully launch new programmes from new or existing partners
  • Lead the development and implementation of online and offline marketing plans based on performance analysis, research and competitive intelligence review
  • Provide a clear direction on customer segmentation, branding and campaign proposition
  • Develop a clear briefing process for internal stakeholders, agencies and third party suppliers
  • Develop and implement detailed campaign plans for each programme in the portfolio
  • Work with the research team to gather market insight and enhance programme positioning
  • Identify key markets for student recruitment based on search volume and lead volume forecast
  • Develop personas and programme USPs based on audience segmentation, in collaboration with research and recruitment team
  • Collaborate with functional specialist (Content, Email Marketing, SEO, Paid Media) to ensure activities across all channels are executed in the most impactful way
  • Develop marketing activities that impact the different stages of the customer funnel based on performance diagnosis
  • Effectively achieve programme performance targets and objectives within allocated budget
  • Analyse campaign performance in collaboration with marketing agencies and functional experts to drive optimisation
  • Regular performance reporting to OPM management and counterparts within the university partnership
  • Be the lead subject matter expert within the wider marketing team for all programmes in the portfolio
  • Work with the Senior Marketing Manager to manage all necessary agency and third party supplier relationships to successfully plan and implement campaigns
  • Work closely with International team to ensure market reach and effective lead generation in targeted territories.
  • Ensure brand stewardship and maintain institutional reputation of the partner through brand and programme knowledge
  • Accountable for quality checking all marketing output to ensure accuracy and brand compliance.

Client account management

  • Act as first point-of-call for partners on all marketing queries
  • Build and manage a strong relationship with partner counterparts through regular communication and information sharing
  • Lead collaborative working with partners in joint marketing planning
  • Act as the marketing subject matter expert for all partner interactions
  • Act as a conduit, coordinator and communications lead for all content marketing across the partner and internal departments

Marketing innovation

  • Develop new and innovative methods to cost-effectively reach audiences, improving media effectiveness, enhancing positioning and meeting business objectives
  • Focus on exploring organic channels and tactics in order to meet marketing targets at a lower cost.
  • Develop test plans for new tactics to ensure performance is captured, measured and learnings applied.
  • Effectively coordinate cross-channel marketing activities to ensure a holistic and integrated approach.
  • Apply a customer experience centric principle to all marketing planning.
  • Contribute to the departmental effectiveness by making suggestion for process and output improvement based on experience, observation and data analysis
  • Demonstrate the organisation core values (brave, decent, accountable, imaginative) in daily activities

Experience and Qualification:

  • 5+ years of experience in marketing, including experience in account management and campaign planning
  • Higher education and student recruitment or performance marketing experience desirable, but not essential
  • Good working knowledge of online marketing, including paid digital, SEO, social media, CRM, influencer marketing and content marketing
  • Good working knowledge of different online reporting tools as well as CRM and CMS systems
  • Proficient in MS Office, with a special emphasis on Excel, PowerPoint and Word
  • Outstanding project/time management and communication (verbal and written) skills
  • Ability to engage in productive innovation development, bringing new solutions to challenges
  • Ability to analyse and interrogate numbers (analytics, budgets), particularly as it relates to campaign performance reporting and analysis
  • Ability to engage in strategic/account planning and develop and apply in-depth product knowledge
  • Strong team player with excellent and proven inter-personnel skills
  • Ability to anticipate and provide prompt resolution on issues
  • Ability to operate in fast-pace environment and manage a number of campaigns simultaneously
  • Proactive, solutions oriented and focused on business objectives
  • Ability to develop efficient and effective communication strategies for engaging internal and external stakeholders
  • High attention to detail and administration
  • Excellent presentation skills
  • High level of professional business acumen

Benefits:

  • Paying £320-£375 p.d. Umbrella
  • Flexible working arrangement (up to you to choose whether you want Hybrid or remote working)

In our company values we aim for equity at all stages of the recruitment process, please let us know if we can do anything to make the process more accessible to you.

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