Digital Growth Marketing Manager
Want to be part of a passionate team that is on a mission to empower people to make meaningful connections every day? MeetMindful is the leading dating app for people interested in healthy living, wellness, and personal development. We're a Techstars alumni startup with an excellent track record of growth that values lean methodologies and a supportive team culture.
We're looking for a Growth Marketing Manager with proven experience at a startup to join our Marketing team in Downtown Denver. If you have an insatiable drive to exceed business goals, you understand how to use data to drive customer acquisition, and you're on a never-ending quest for personal growth and development, we want to meet you.
At MeetMindful, culture is everything. Our team consists of fun, open-minded, radically-honest folks, all committed to development and growth in our lives, both personally and professionally, and we work to support each other as much as possible.
Company Perks Include:
Unique and continuing "Conscious Leadership Group“ training
Excellent health, dental, and vision benefits
Optional health savings accounts (HSAs) and 401k(s)
Generous commuter & parking benefits
Unlimited vacation policy & vacation stipend
Regular company events and volunteer opportunities
A radically honest culture where feedback on processes is welcome and encouraged
Downtown dog-filled office with a sunny courtyard, yoga/meditation room and more!
We'd Love To Meet You If:
You are passionate, innovative, and exceptional at developing marketing that excites and encourages people on their journey to find connection and belonging
You know how to master paid media channels such as Facebook & Adwords
You have an insatiable drive to rapidly test and scale new growth channels
You're an open-minded, awesome person who loves a collaborative work environment
What You'll Do:
The Growth Marketing Manager will contribute to the strategic plan and drive daily execution of acquisition marketing activities. This person will be responsible for meeting aggressive growth goals, maintaining target ROI on all paid media channels, and identifying new repeatable channels for growth.
In our fast-paced startup environment, every day can (and will) be different. Your role is to take charge and assume responsibility for the following:
Meet aggressive growth goals across all channels (paid, earned, and owned)
Manage digital media spend across all paid channels such as FB, Instagram, Google, Pinterest, Youtube, and others
Manage relationships with third-party marketing agencies
Work with leadership to set budgets and efficiently allocate spend across all paid channels
Drive down acquisitions costs while increasing high-quality customer volume
Work cross-departmentally to ensure the health of newly-acquired audiences
Develop remarketing strategies to target potential customers and bring them back for conversion
Manage the development of new creative assets and optimize existing assets
Develop and execute A/B testing of digital creative and assets
Manage macro- and micro-level reporting and analysis of existing campaigns
Oversee landing page testing and optimization
Diversify the acquisition mix with creative “outside the box” solutions
Create acquisition loops to drive growth
Collaborate with retention and content marketing teams to ensure a cohesive customer experience
Stay on top of industry changes and trends
Our Ideal Candidate Displays
A deep resonance with our mission and values as an organization
2-4 years of paid marketing experience in Facebook and Adwords
Proven experience in testing and scaling new growth channels
Ninja-like marketing analysis and reporting skills with knowledge of advanced Excel functions
Experience with Mixpanel analytics or similar
Analytical, results-oriented mindset with a strong creative streak
Ability to work cross-functionally with product, engineering, and design
Bonus Points If You Have
Experience working in a startup that scaled over 3x in your time there
Experience marketing consumer apps, especially dating and social apps
Experience working with product teams to create viral growth loops
Experience building sales funnels and multi-channel campaigns
If you are interested in this role, we would love to hear from you! Please send your resume to: jobs AT meetmindful DOT com
MeetMindful is a relationships company that inspires people to make meaningful connections every day. We're not only a dating app, but a meeting ground for people who want to live their happiest, healthiest lives—and connect with others who feel the same.
Role: Digital Growth Marketing Manager
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