Senior Campaigns Manager - Student Attraction & Early Careers

Milton Keynes

Hybrid working meaning two days in and three from home

12-month FTC

Full Time 35 hours

Salary £56,732pa depending on experience

Senior Campaigns Manager Role Profile

The main purpose of this role is to develop, implement, measure and evaluate strategic and tactical marketing plans to support potential students into ICAEW.

Activity will run across annual campaigns, covering advertising, email, social media, influencers, print, events, third-party relationships and engagement platforms.

A deep knowledge of the early careers market enables this role to hone into its audience and promote the Chartered Accountancy profession, reaching new as well as established groups.

Senior Campaigns Manager Responsibilities include:

• Develop, implement, measure and evaluate campaigns to attract potential students into the Chartered Accountancy profession.

• Carry out annual planning cycle to maximise opportunities to reach potential students, underpinning ICAEW business objectives and objectives of the Brand and Marketing department.

• Through innovative campaigns, raise the profile of routes to the profession including our key products of: ACA, ICAEW Certificate in Finance Accounting and Business (CFAB), Business and Finance Professional (BFP), Apprenticeships and Careers+ with UK students (and support international activity where appropriate) to support recruitment of and engagement with potential students.

• Continually measure, review, evaluate and report on the performance of national marketing campaign activities to optimise budget and resources, ensuring ROI and always feeding into the next planning cycle.

• Oversee and ensure the effective delivery of the Student Recruitment Training Vacancies jobs board.

• Ensure all plans, collateral and marketing activity (brochures, advertising campaigns, web, direct marketing, events, sponsorship opportunities, third party partnerships etc.) have undergone the appropriate levels of collaborative development (with particular focus on international teams), integration with brand and other ICAEW marketing activity / promotional campaigns and subsequent approval.
• Oversee all third-party activity, annually assessing and commissioning work, being open to trialling new opportunities.
• Oversee virtual sessions and virtual work experience, including annual review of content and activity. Ensure nurture activity for all participants to maximise the marketing funnel.

• Ensure the customer journey for potential new students (and influencers/gatekeepers) is managed effectively through multi-channel communications to contribute towards maximum conversion.

• Be seen as the ICAEW expert on student recruitment/ youth marketing, providing insight and guidance to internal stakeholders.

• Establish and build relationships with key internal and external stakeholders, agencies and suppliers, working collaboratively to ensure marketing initiatives and campaigns are effective and brand compliant.

• Propose and manage allocated budgets and marketing plans effectively as agreed in the annual planning process.

• Lead a team of four in the delivery of campaigns and attendance at events to support Early Careers activity.

• This role will require travel to, and attendance at events.

Senior Campaigns Manager Candidate Profile

Requirements include:

Essential

• Solid experience in marketing planning/strategy and delivering multi-channel campaigns, including evaluating, optimising and reporting.
• Significant experience of the UK student recruitment market/ youth marketing or employer
• Ability to apply effective and (where possible) innovative approaches to challenges and opportunities.
• Agency management.
• Experience of working across functional and geographic boundaries in a large organisation.
• Experience of effectively managing, developing and motivating a team.
• Strong communication skills including a high standard of written English and the ability to write creatively and proofread.
• Experience of working in a results driven environment including measuring and monitoring of KPIs.
• Excellent project management and time management skills including budget management.
• Knowledge/experience in the professional/financial services or education sector

Desirable

• Knowledge / experience in the professional / financial services or education sector.
• Experience of both UK and International marketing.