The Senior Digital Marketing Manager will lead digital strategies to drive engagement and growth for a consumer based business. This role is ideal for a results-driven professional with a passion for making an impact, in a newly structured marketing team.

Client Details

This is a B2C organisation with a strong focus on delivering meaningful outcomes. As a medium-sized organisation, they are committed to supporting their mission through innovative digital initiatives and impactful campaigns.

Description

· Own paid acquisition strategy across all channels (inc paid search, paid social, display, affiliates and retargeting campaigns)

· Deliver against CAC, revenue and enrolment targets

· Build forecasting and performance models

· Develop multi-channel campaign strategies aligned with business priorities.

· Optimise audience targeting, bid strategies, and retargeting sequences.

· Monitor, report, and interpret campaign performance with actionable insights.

· Collaborate with telesales to maximise lead quality and conversion.

· Manage campaign budgets (~£1m annual spend), reallocating based on performance.

· Implement and test creative messaging, landing pages, and journey variations to improve conversion.

· Provide recommendations on channel focus, prioritisation, and testing roadmap.

· Keep up-to-date with digital marketing trends, ad platforms, and tools.

Profile

· Managed £750k+ paid media budget

· Multi-channel expertise (Google, Meta essential)

· Hands-on experience in Google Ads, Meta Ads, LinkedIn, and programmatic platforms.

· Strong understanding of CAC, LTV, attribution, and channel economics.

· Demonstrated revenue accountability

· Advanced analytical skills - can interpret ROAS, CAC, MQL quality and adjust strategy.

· Experience working with complex attribution models

· Experience in long consideration-cycle businesses preferred

· Practical experience with A/B testing and optimisation across channels.

Job Offer

• Competitive salary ranging from £60,000 to £65,000 per annum.
• On-site parking
• Collaborative and supportive company culture in a Birmingham-based office.
• Permanent role with opportunities for growth and development.

If you are passionate about driving growth and making a difference, we encourage you to apply for the Senior Digital Marketing Manager role today!