Zachary Daniels is proud to be retained by a purpose-led, FCA-regulated retailer in the search for a senior national sales leader.

The Opportunity
We're seeking an experienced and values-driven Head of Retail Operations to lead the national field sales and capability strategy for a regulated UK retailer. Reporting directly into the Executive Team, this role is critical to the business's mission: delivering meaningful, compliant, and customer-first services at scale.

You will lead a field-based team of Sales Managers and Learning & Development Managers, overseeing performance, training, and culture across a large multi-site estate. You will also work closely with Regional and Divisional Managers to ensure alignment between operational performance and sales capability in every location.

This is a high-impact, highly visible role suited to a commercial operator who thrives in regulated, customer-focused environments someone who knows what it takes to lead in a complex, multi-region operation.

Key Responsibilities

Lead the national retail sales operation, including structure, performance, and culture transformation

Directly manage a UK-wide team of Sales Managers and Learning & Development Managers

Build and deliver scalable onboarding, coaching, and performance development programmes

Ensure all sales activity is fully FCA compliant, ethical, and customer-focused

Work in partnership with Regional and Divisional Managers to drive consistent operational and sales excellence across the retail estate

Analyse sales performance and drive uplift through actionable insight and best-practice scaling

Collaborate across functions-Operations, Compliance, and Commercial-to deliver aligned execution

Regularly engage with frontline teams through national site visits and coaching interventions

Be a cultural leader, bringing energy and purpose to the field while driving performance

What We're Looking For
We're looking for a dynamic, hands-on commercial leader with experience overseeing large field operations-someone who understands how to lead sales teams in highly regulated sectors and create sustainable growth through people and process.

Essential Experience

Proven leadership in a large, multi-site environment, operating at national, divisional, or regional level

Strong background in regulated industries such as financial services, insurance, telecoms, automotive, or regulated retail

Experience leading and developing field-based sales and L&D teams

Track record of sales transformation, capability building, and improving conversion at scale

Working knowledge of FCA regulation, and how to apply it operationally in a retail context

Demonstrated ability to blend commercial ambition with ethical and customer-first delivery

Proficiency in CRM systems, digital training platforms, and data-led performance management

Why Join?

Executive-level influence in a purpose-led, transformation-focused business

High-impact opportunity to shape culture, capability, and customer outcomes

Competitive package with bonus, car allowance, and full benefits

UK-wide remit with meaningful leadership responsibility

Apply Now

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