Sr. Director of Internet Marketing
MyNeuroGym.com is a live and on-demand, personal development training company, where brain experts and on demand training and coaching programs help you strengthen your mindset and emotional skills, so you achieve your goals and dreams, faster and easier than ever before.
A fast-growing, profitable startup with 20 full time employees seeks a passionate person who sees the opportunity to get in on the ground floor to join a motivated team with a big vision. The Director of Internet Marketing drives business growth and profitability through strategic and tactical marketing strategies that promote NeuroGym’s online digital products to consumers and businesses
The qualified candidate will have a powerful internet marketing, strategic planning and execution track record that will help us grow rapidly. They possess a superior understanding and ability to create and execute the entire process from lead generation to lead conversion using automated funnels and sales processes that convert. She/He will be responsible for driving top of funnels leads and sales through creative digital, social media, mobile, messenger and email campaigns. The right candidate will be excellent at driving higher conversions through sales and marketing optimization tactics and will have a savvy tech background utilizing proven CRM tools and resources. Our current marketing budget is $2.5 Million a year and generates over 500,000 leads. If you are not used to managing at least this level of budget, you are probably not right for this position.
Job Accountabilities include:
Lead and Manage the Marketing Team
o Internal and external staff (Currently 5 FTE )
o Media buying (outsourced)
o Execution of all marketing initiatives (there are many!)
o Work closely with sales, finance and product development
o Ensure all marketing, social media initiatives, and channels meet or exceed established KPIs and convert in revenue.
Marketing Strategy and Execution
o Research, identify, and capitalize on market opportunities
o Develop and evaluate advertising and media buying programs
Evaluate new marketing channels and technologies
o All marketing initiatives, funnels, channels and media buying
o Develop and prepare marketing reports (KPIs, Sales, Spending, ROI).
o Make improvements and strategic recommendations based on sales & marketing data.
o Work with product leadership to improve customer retention and lifetime
Job Behavior: This job demands a highly detailed, business growth driver with a positive and constructive view of working with and through other people in a very fast paced environment.
Job Competencies: This job requires a proven marketing executive who can immediately assess the current situation and drive the necessary short term and long term improvements to meet or exceed revenue goals.
· Proven experience as a Director of Internet Marketing (7-10 years experience) includes strong skills in digital marketing strategy, planning, and tactics
· Hands on experience with SEO/SEM as well as google analytics and CRM software
· Strong understanding of how all digital marketing channels function using analytics, willing to review data at every touch point (open rate, CTR, VTR, opt in rate, conversion rate).
· Managed high performance marketing teams.
· Subject matter expert in CRM and use of supporting digital platforms.
· Ecommerce experience using email marketing, social media (for revenue) and retargeting.
· Proven use of content marketing as a way to support top of funnel lead generation.
· Experience in SEO and website conversions.
· Experience in direct response marketing
· Bachelor’s Degree in Marketing or Digital Technologies required and Master’s preferred
Job Type: Way More Than Full-time : )
Job Location: San Diego / Rancho Santa Fe
Compensation: $120,000+ Stock options and Bonuses
What we're offering:
The opportunity to join a world-class team and play a critical role in a fast-growing company that is revolutionizing the personal development industry.
A working environment that provides exceptional freedom and the opportunity to develop your skills/knowledge at a breakneck pace
Potential IPO or acquisition within four years
If the above describes you, then submit your resume and like we said before, Please do NOT apply if you do not have this exact experience. You will hit the ground running vs. learning how to do this job.
Key Personality traits include
Superior Problem Solving Skills. Continuous Learning. Personal Accountability. Impeccable Planning and Organizing. Project Management. Conceptual Thinking. Self Starting Time and Priority Management. Selling Mindset.
This principally mobile and internet-based company is growing rapidly. With proven digital products for individuals and businesses, the company has a strong and exciting vision for growth in the personal and professional development space. Its current model and products, as well as future business trajectory are based on the hot and quickly expanding field of brain training apps. CEO is bestselling author and veteran business leader, John Assaraf. The company is located in Rancho Santa Fe, just north of San Diego, California.
Role: Sr. Director of Internet Marketing
Location: Rancho Santa Fe,
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