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Date Added: Wed 23/12/2020

Digital Marketing Specialist

Middletown, Connecticut, US
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Job Type: Permanent

Salary: $60000 / annually

New exciting opportunity for a B to B Digital Marketing Specialist in the Middletown area. If you enjoy planning digital marketing campaigns, including web, SEO / SEM, email, social media and display advertising, this could be the job for you!

This manufacturer is looking to take their digital marketing to the next level and needs a marketing guru who is mechanically inclined and can understand their product line. As the Digital Marketing Specialist, you will be responsible for maintaining the company's social media presence across various digital channels, measuring, and reporting on the performance of all digital marketing campaigns.

Using your strong knowledge of current marketing tools, strategies, and trends in today's marketplace, you will take the lead on developing digital marketing campaigns from concept to execution. Working with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

To be successful you should have a passion for building business to business marketing strategies and creating advertising plans and the following skills, attributes, education, and experience.

  • BS/MS degree in marketing or a related field
  • Minimum of 2-3 years of work experience in Digital Marketing
  • Experience using Microsoft Office Suite (Excel, Word, PowerPoint and Outlook)
  • Excellent interpersonal, organizational and communication (both written & verbal) skills
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in Google advertising strategies
  • Strong analytical skills and data-driven thinking
  • Must be up to date with the latest trends and best practices in online marketing and measurement

Up to $60k depending on experience

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A.R. Mazzotta Employment Specialists is an affirmative action, equal opportunity employment agency providing job opportunities throughout CT.

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